by Arinze ObiI’ve been fascinated with Gen Z for a while now. I mean, I had to be completely obsessed to have written a 10,000-word dissertation in 2019 focused on Gen Zs to end my time as a business undergrad at the African Leadership University. As fate would have it, that dissertation went on to win the award for Best Dissertation in my faculty. While writing that dissertation, it really bothered me that so little research had been done on Gen Z in Africa. As the youngest continent in the ...