# Lauren Mae

> Marketing in Web3: what's working, what isn't. Practical thinking on visibility, narrative, and building systems that compound.


## Recent Posts

- [What to actually post on crypto Twitter in 2026 (and what gets you ignored)](https://paragraph.com/@laurenmae/what-to-post-crypto-twitter-2026)
- [What ‘traction’ looks like in Web3 marketing when you don’t have token price to point to](https://paragraph.com/@laurenmae/traction-without-token-price)
- [The questions to ask before hiring a Web3 PR agency](https://paragraph.com/@laurenmae/the-questions-to-ask-before-hiring-a-web3-pr-agency)
- [What good looks like at 6 months for a Web3 content strategy](https://paragraph.com/@laurenmae/what-good-looks-like-at-6-months-for-a-web3-content-strategy)
- [How to win the narrative when a competitor gets more press than you](https://paragraph.com/@laurenmae/how-to-win-the-narrative-when-a-competitor-gets-more-press-than-you)
- [How to position against a bigger, better-funded Web3 competitor](https://paragraph.com/@laurenmae/how-to-position-against-a-bigger-better-funded-web3-competitor)
- [How to market a blockchain infrastructure product to developers](https://paragraph.com/@laurenmae/how-to-market-a-blockchain-infrastructure-product-to-developers)
- [What is Web3 in 2026?](https://paragraph.com/@laurenmae/what-is-web3-in-2026)
- [Why your Discord has 10k members and no real engagement](https://paragraph.com/@laurenmae/why-your-discord-has-10k-members-and-no-real-engagement)
- [How to fix what ChatGPT says about your Web3 project in 2026](https://paragraph.com/@laurenmae/how-to-fix-what-chatgpt-says-about-your-web3-project-in-2026)
- [How to position an L2 when there are 50 other L2s](https://paragraph.com/@laurenmae/how-to-position-an-l2-when-there-are-50-other-l2s)
- [How to market a Web3 project with no marketing team in 2026](https://paragraph.com/@laurenmae/how-to-market-a-web3-project-with-no-marketing-team-in-2026)
- [How to write a Web3 whitepaper people actually read](https://paragraph.com/@laurenmae/how-to-write-a-web3-whitepaper-people-actually-read)
- [The $2m protocol with the $20 website](https://paragraph.com/@laurenmae/the-dollar2m-protocol-with-the-dollar20-website)
- [The state of Web3 marketing in 2026](https://paragraph.com/@laurenmae/the-state-of-web3-marketing-in-2026)
- [How to build a crypto community in 2026 (that isn't just airdrop farmers)](https://paragraph.com/@laurenmae/how-to-build-a-crypto-community-in-2026-that-isnt-just-airdrop-farmers)
- [How to get covered by crypto media without a PR agency](https://paragraph.com/@laurenmae/how-to-get-covered-by-crypto-media-without-a-pr-agency)

## Blog Information

- [Homepage](https://paragraph.com/@laurenmae/): Main blog page
- [RSS Feed](https://api.paragraph.com/blogs/rss/@laurenmae): Subscribe to updates

## Optional

- [All Posts](https://paragraph.com/@laurenmae/): Complete post archive
- [Sitemap](https://paragraph.com/@laurenmae/sitemap-index.xml): XML sitemap for crawlers