# Leveling Up Heroes Overview

By [Eric Siu](https://paragraph.com/@levelingup) · 2021-11-15

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Leveling Up Heroes Press Release (Updated August 2022)
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MIAMI, FL - ‘Leveling Up’ book author Eric Siu has just launched ‘Leveling Up Heroes’, which is a digital collection of heroes referencing gaming and personal growth. The book, Leveling Up, is about helping people master the game of life so they can impact the world to the best of their abilities. The mission of the NFT project is to train and invest in the next generation of entrepreneurs.

“My personal mission is to level up the world and I believe that there is no better place to start than to train the next generation of entrepreneurs. Why? Because entrepreneurs are the ones that create the vision for our future and relentlessly drive humanity forward.” says creator Eric Siu.

The NFTs, also known as non-fungible tokens, are currently distributed on the Ethereum blockchain. The characters themselves are a merger of personal growth and gaming. Each character serves as a membership card to ‘Leveling Up Heroes’ and may have exclusive members-only benefits. Here are the different NFT tiers:

**Free Tier - Free Mint (12,345 Quantity)**

*   1 ‘Leveling Up’ digital book
    
*   Discord
    
*   Occasional Live audio Townhall and Q+A with creator Eric Siu
    
*   1 unique profile picture
    
*   Early-bird discounts to future live events
    

**Magical Tier - Current floor price .07 ETH (1,500 Quantity) -** [**Get On OpenSea**](https://opensea.io/collection/leveling-up-heroes-magical-tier)

*   1 ‘Leveling Up’ physical book
    
*   Exclusive Discord channel
    
*   Occasional Live audio Townhall and Q+A with creator Eric Siu
    
*   Leveling Up School: Build Your Dream Business Course ($2,500 value)
    
*   Consulting School: Build Your Dream Agency Course ($2,500 value)
    
*   A-player Hiring Blueprint ($500 value)
    
*   1 unique profile picture
    
*   Distinct ‘sidekick’ with your profile picture
    
*   Access to 2023 annual conference
    
*   Early-bird discounts to future live events
    
*   ‘The Guide’ animated NFT
    

**Epic Tier - 3 ETH (345 Quantity) - currently CLOSED; by** [**application only**](https://live.levelingup.com)

*   Access to [masterminds](https://live.levelingup.com/) filled with driven 7-9 figure founders/investors/creators
    
*   Occasional local dinners with creator Eric Siu when he is in your local city
    
*   Private ‘Epic’ chat to share alpha (deals, opportunities, etc.)
    
*   ‘The Shaper’ NFT
    
*   NOTE: if you buy an Epic on OpenSea you are _still_ subject to application approval.
    

_In the future, the plan is to add:_

*   Voting and community rights
    
*   Periodic special drops
    
*   Co-investing in companies or projects
    
*   More special events
    
*   Gamification based on achieving certain milestones
    
*   A future game
    
*   Merch
    
*   Educational collaborations
    
*   Special allowlists + partnerships
    

“We are betting that the Leveling Up community will continue to compound, and ‘Leveling Up Heroes’ token holders will benefit from the growth of the community. The proceeds will also continue to help us build a vibrant community that will last beyond just me. The mission is much bigger than just one person.” says Siu.

![](https://storage.googleapis.com/papyrus_images/755e9227ed483d01ebce06f3739dd22aaf22aba9465ebfb7e61c85d2e3e5004c.gif)

Overview
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‘Leveling Up’ is the mothership of a holding company and its mission is to level up the world. Given that the mission is much larger than any individual, a strong community must be formed.

NFTs are a great community-building mechanism because if the brand grows stronger over time, the community members will continue to advocate for the group. If the brand grows stronger, the tokens will become more valuable and that naturally incentivizes members to not only promote, but create a mastermind of ideas far more powerful than what one single entity can create.

We believe that the timing is perfect to enter this space with given the hotness of gaming and crypto.

Our plan to foster a strong community is as follows:

1.  Launch NFT project
    
2.  Launch community
    

_Potential future plans:_

1.  Launch community token $LVLINGUP
    
2.  Potential DAO
    
    1.  Once the DAO is formed, we will allocate a portion of the tokens to hire talent, reward quality contributors who can’t quite afford tokens, and more.
        

Mission
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‘Leveling Up Heroes’ has one core mission: to train and invest in the next generation of entrepreneurs.

$LVLINGUP will be a community of growth-minded individuals who are interested in helping each other level up personally and professionally. After participating in communities such as TED, Singularity University, YPO, EO, and more, Eric learned that the secret to doing amazing things is with amazing people.

By fostering strong communities with growth-minded people, the group will achieve remarkable things that will not only help the group level up, but the world level up.

Roadmap
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March 2022 - Launch Leveling Up Heroes Genesis - COMPLETE

April - Launch first live event in Austin - COMPLETE

August 2022 - Launch leveling Up Heroes PFP

August 2022 - Leveling Up Mastermind Los Angeles

November 2022 - Leveling Up Mastermind Miami

To be continued…

!["The Gamer"](https://storage.googleapis.com/papyrus_images/5e67e0c0e38bb79fa031b6a9044a6d1f05f5f82dd0c87953c06e1a2386592830.png)

"The Gamer"

FAQ
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1.  How are the tiers different?
    

The ‘Free Mint’ tier is for people interested in personal growth and for people at any stage of their life. This is for people looking to get into the world of ‘Leveling Up Heroes’. Please bear in mind that the free mint floor price will likely not be free after the initial mint.

The Magical tier is for people that want to become entrepreneurs. This tier comes with 3 courses and ample support to get you started on your journey. LUH is looking to invest in the top 1% of founders (more details on this in the future).

**Currently closed:** The Epic tier is for 7-9 figure founders/creators/investors who want to connect, collaborate, and learn with other high performers. There are mastermind events per year that allow for meaningful connections to help grow both personally and professionally.

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*Originally published on [Eric Siu](https://paragraph.com/@levelingup/leveling-up-heroes-overview)*
