# $MINT: LOYALTY COINS

**Published by:** [levy](https://paragraph.com/@levy-2/)
**Published on:** 2025-10-23
**URL:** https://paragraph.com/@levy-2/mint-loyalty-coins

## Content

I’ve sold more podcast episodes onchain than anyone in the world. 461,300 episodes collected. 84,075 loyal collectors. Nearly $1.3M in total sales. I’ve waited a long time to launch the Mint Podcast coin, the world's first loyalty coin: $MINT (0x9f21cd392ebdb7c1c65e32ba9d1c7d541ec910c6) It's a loyalty coin because it rewards consistent support over speculation. The more loyal you are to collecting my content, the more $MINT you earn, and the more $MINT gets bought back. When I started podcasting in 2021, I was obsessed with one question. How do you build a loyal audience and monetize their attention on the internet without:Feeding today’s algorithmsGrowing at the cost of your audienceI used to post 40 to 60 pieces of content a week across every major platform. Spotify. YouTube. TikTok. You name it, but I burned out trying to keep up with the algorithm. Every platform was built around chasing likes, comments, and shares. So I stopped. The reward wasn’t clear. I turned to publishing onchain instead. A year and a half later, I’ve become the most collected content creator. I replaced attention measured by likes with value measured by transactions, so that my growth helped loyal collectors earn alongside me instead of benefiting the platform. I needed a new token model because existing ones felt PVP, where creators win only when most of their audience loses. I wanted to change that and prove that both sides could benefit from the same growth cycle, where value flows in both directions instead of one. That journey taught me a lot about what creators need, and it inspired us at Blueprint to build a flywheel that makes it possible for creators to earn from their work while incentivizing loyalty.The Blueprint Was ProvenBP.fun grew out of that realization. It became the place where we could test ideas, learn in public, and build something creators could rely on. Zora’s support in funding Blueprint’s cohorts made the onchain journey inevitable. Posting through Zora allowed us to experiment, learn, and ultimately create something new. We launched the $CREATE coin on Zora, and that was the moment everything came together. We discovered a playbook that proved sharing value with your community builds a sustainable way to earn onchain without solely relying on hype or short-term speculation. That insight shaped how I think about what comes next.Introducing $MINTNow I’m launching $MINT on Blueprint’s protocol. This is the coin that powers my loyalty program and my BP.fun feed. It is the bridge between my content and my community. $MINT is an interoperable loyalty coin designed to help you earn it. It complements everything happening in the onchain creator space. Monetization is not an either/or scenario. Traditional creators have multiple revenue streams, and the same can be true for publishing onchain. When you trade $MINT, you trade through $CREATE, the incentive engine behind BP.fun. I’m fronting ~$15,000 of $CREATE to kickstart this initiative, which goes towards liquidity to support the treasury.$MINT EconomicsBlueprint Protocol runs on a simple flywheel that rewards loyalty:Every time you collect my content, you earn $MINT.The more you collect, the more you earn.The more you earn, the more you show support.The more you show support, the clearer it becomes who’s been loyal.Token OverviewTicker: $MINTContract: 0x9f21cd392ebdb7c1c65e32ba9d1c7d541ec910c6Total Supply: 1,000,000,000Network: BaseToken Standard: ERC20Token DistributionTreasury: 85%Tradable: 15%Me: 0%I don’t receive any of the supply up front like one would traditionally expect despite 100% of the supply unlocked at TGE. Every coin in the Treasury is intended to grow my collector base and reward loyal participation, programmatically. That structure keeps the system fair and ensures I never benefit at the expense of my loyal collectors. My incentives are fully aligned with yours.Buyback Funding SourceEvery $1 earned through content sales is distributed across four channels that sustain the Blueprint flywheel:60% funds token buybacks20% goes to the creator10% goes to Blueprint10% goes to a prize pool that rewards loyal collectorsThis structure keeps value flowing in both directions. It powers the incentives that make the system sustainable for creators and loyal collectors alike.Building the Future of Creator LoyaltyLoyalty coins redefine what it means to earn online. $MINT is the first to shape this new era through the Blueprint Protocol, turning engagement into loyalty and giving creators the tools to build economies that grow with their audiences. $MINT powers the entire Mint Podcast economy, from content sales to trading activity, aligning my growth with my supporters. We’re proving that creators can share value with their loyal collectors while building something sustainable for themselves, without their community becoming exit liquidity. Read that again. Stay loyal to earn $MINT:Blueprint | Discover The Best Media OnchainExplore and collect exclusive content from Blueprint alumni.https://bp.fun

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