# Concept Markets: Using ERC20s for Concept Proofing & Higher Production Hit Rates

**Published by:** [LGHT](https://paragraph.com/@lght/)
**Published on:** 2025-04-01
**URL:** https://paragraph.com/@lght/concept-markets-using-erc20s-for-concept-proofing-higher-production-hit-rates

## Content

Pre-context for this paper:The commodification of content using ERC20sUsing content interfaces that have memecoin backends to create concept parityRough theory of the funnel:IdeaConceptCoin the metadataGather market cap, trading volume, holder distribution + social media metricsManufacture what has proven demandHere are two examples you can view market cap, volume, and holder distribution:Custom Atlas ATVs.Would be a premium ticket, ultra-high cost item. Requiring tens of millions in market cap floor, millions of dollars in trading volume for an extended period of time, etc. Theory suggests if the markers are met, this becomes an undeniable way to garner manufacturing and sales. Much more than solely posting on instagram and seeing tens of thousands of likes. Partners have verifiable data to legitimize the venture.Personal Star Merch Capsule.This version being the more generalized aspect of concept market theory. Low-to-mid cost items and collections. At this level, market cap, trading volume, and holder distribution need only signal there is appetite, compared to prolong market floors on high cost concepts. Goal of the theory is peer to peer collaboration and production of goods and services previously siloed in digital fragmentation. You use ERC20 market data to help get your ideas on would-be-partners radar. Taking the above merch example:You coin a collection of merchandise and collectors itemsThere is a pop in users who buy small amounts of supplyYou post your content on standard socials w linksPotential collaborators see market data and are incentivized to coordinateCrux of the theoryWe are a ways off from a realized version of this theory manifesting. Concept markets, if a validated theory, are newborn. We don’t have interoperable and natively crypto manufacturing sectors yet. We also have not converted the majority of media and content producers in crypto to using ERC20s. Zora is the sole platform with a content interface, and memecoin backend, that lends itself to concept market theory. And only a certain percentage of crypto consumers use the platform. As such, the sole measure I’d feel comfortable suggesting to those who resonate with the theory, is to coin your concepts as they come. The beauty of blockchain technology is that at any moment the market can wake up and prove your concept ready for production. Concept market theory is about creating leverage and more successful ventures.

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