# Scaling 1/1 art

**Published by:** [LGHT](https://paragraph.com/@lightwork/)
**Published on:** 2022-02-03
**URL:** https://paragraph.com/@lightwork/scaling-1-1-art

## Content

A new age renaissance is brewing.Context:https://twitter.com/0xlght/status/1489163721884774402?s=20&t=92NKEXmvWebaj9mrM0fd7g https://twitter.com/0xlght/status/1488937440081494024?s=20&t=92NKEXmvWebaj9mrM0fd7gMusing:When I entered the space beginning of 2021 all I could think about was how fewo sold a piece of art for millions. I wanted to do that too of course. It led to stumbling along an uncharted path with crazy highs and lows. A year on and I have much clearer direction. The goal: scale myself as a 1/1 artist into a digitally native web3 brand. Mixing these two worlds would create a new game for artists. It’s clear that a sizeable collector pool, working digital currency, and much more is needed to accomplish this feat, but being so early affords this opportunity.Questions:Is this a blueprint that solely works for my innate skills and attributes?Are there other 1/1 artists interested in scaling their ip - that have no idea how?Where/when are the collectors that are interested in building this passively or otherwise in the market? (talking more than buying this gen’s picasso)Are there sound blueprints on tokenomics for niche verticals such as this?New-age artistsAfter spending 12-19 hours a day in this space for a year I am certain artists have a shot at a new age renaissance. With it, there are all kinds of sexy social implications - truly a renaissance. The main thing for me at this moment is figuring out the puzzle in my own camp - then we can spread what we find to those interested. (this is what Crefi is for) We’ll see how it goes. All I know is it will be a journey like no other.

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