# The Artist Formerly Known As...

**Published by:** [LGHT](https://paragraph.com/@lightwork/)
**Published on:** 2022-02-09
**URL:** https://paragraph.com/@lightwork/the-artist-formerly-known-as

## Content

Honing in on the signalWhat’s on my mindYou look at Fewocious or Ghxts, and it’s tantalizing. Then look at Defaced’s new teaser video ↓ https://twitter.com/Defacedstudio/status/1491162357674160129?s=20&t=qPpFG9K1Kd_F_YySuYBr9A These artists are already onto it. They are scaling their 1/1 creative IP into a universe of tangible quality. I am convinced it is the direction I must go next. With that, I have put my artist emotions aside and through thorough market analysis, it’s clear I needed a rebrand. So goodbye JD Lightwork. Hello LGHT. - same mission, same team, new vision, no limits

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