# How I Went From 0 to 40 Clients In 6 Months

*Full Breakdown of what worked for me*

By [luispollon](https://paragraph.com/@luispollon) · 2025-05-22

business, marketing

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**About a year ago, I left my finance job in NYC with a stupid idea:**

  

Start a business in marketing and video production.

  

That might be a red flag for some, and a “heck yeah!” for others.

But then I thought: _“Ok cool… now how do I get clients?”_

Six months later, I had gone from 0 to 40 clients. Not bad for someone who’d never done that before.

In the next few weeks, I’m going to share some of the problems I ran into — and how I solved them — hoping it’ll help you reach your goals a little faster.

  

**So here’s how I got my first clients:**

✅ **Know where your leads come from — and how you can get more.** I did 4 things, and every single one eventually converted:

*   Posted content
    
*   Reached out to strangers (SDR)
    
*   Ran ads
    
*   Told my network I was looking for clients
    

✅ **Track where your leads are coming from.** (This is where having a CRM helps — I used Notion)

✅ **Never just send your price.** (If you do, you’ll end up competing on price — and it was a pain to profit this way)

✅ **Understand that it’s a sales _process_, not just one call.** (aka “_never_ try to sell on a single call”)

*   For me, this process became: Discovery → Strategy → Offer → Negotiation
    
*   A true stranger won’t just give you money out of the blue — they need to know you first.
    
*   This is also why posting content helps. It builds trust and leads to a higher conversion rate for the leads that come to you.
    

✅ **Run local ads.** You don’t need anything fancy or a ton of money.

✅ **When someone follows you, engage with them.**

(I’ve closed clients just because I sent a welcome message — no pitch. Turns out, they just needed a “hello” from me)

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The screenshots are from my Perennial Report from those first months in 2024. I track and do things differently now — but this was a solid starting point.

  

![](https://storage.googleapis.com/papyrus_images/7879b6a93755163abcd40abc57535f77.png)

![](https://storage.googleapis.com/papyrus_images/2e1ce06c86a47f7ce80a0e7d3f2aebfa.png)

![](https://storage.googleapis.com/papyrus_images/98b803e9ee0da9c372c19ae47e2a0b79.png)

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*Originally published on [luispollon](https://paragraph.com/@luispollon/0-40-clients)*