# How I Went From 0 to 40 Clients In 6 Months

> Full Breakdown of what worked for me

**Published by:** [luispollon](https://paragraph.com/@luispollon/)
**Published on:** 2025-05-22
**Categories:** business, marketing
**URL:** https://paragraph.com/@luispollon/0-40-clients

## Content

About a year ago, I left my finance job in NYC with a stupid idea: Start a business in marketing and video production. That might be a red flag for some, and a “heck yeah!” for others. But then I thought: “Ok cool… now how do I get clients?” Six months later, I had gone from 0 to 40 clients. Not bad for someone who’d never done that before. In the next few weeks, I’m going to share some of the problems I ran into — and how I solved them — hoping it’ll help you reach your goals a little faster. So here’s how I got my first clients: ✅ Know where your leads come from — and how you can get more. I did 4 things, and every single one eventually converted:Posted contentReached out to strangers (SDR)Ran adsTold my network I was looking for clients✅ Track where your leads are coming from. (This is where having a CRM helps — I used Notion) ✅ Never just send your price. (If you do, you’ll end up competing on price — and it was a pain to profit this way) ✅ Understand that it’s a sales process, not just one call. (aka “never try to sell on a single call”)For me, this process became: Discovery → Strategy → Offer → NegotiationA true stranger won’t just give you money out of the blue — they need to know you first.This is also why posting content helps. It builds trust and leads to a higher conversion rate for the leads that come to you.✅ Run local ads. You don’t need anything fancy or a ton of money. ✅ When someone follows you, engage with them. (I’ve closed clients just because I sent a welcome message — no pitch. Turns out, they just needed a “hello” from me)The screenshots are from my Perennial Report from those first months in 2024. I track and do things differently now — but this was a solid starting point.

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