# Mario Kondo's Mind Palace

> The thoughts of Mario Kondo: Political Scientist and long time marketer

## Recent Posts

- [Agentic Commerce? It is Affiliate 2.0](https://paragraph.com/@mariokondo/agentic-commerce-affiliate-2): But this time, the affiliate isn't a small-time blogger. It's a trillion-dollar AI about to become the only thing standing between your brand and your customers
- [A Vision for Paid Ads in the Era of AI Search](https://paragraph.com/@mariokondo/vision-llm-paid-ads): I propose a vision for how paid search can evolve into a smooth LLM experience
- [From Goats to Gigabytes](https://paragraph.com/@mariokondo/from-goats-to-gigabytes): Money Isn't Real. Get Over It.
- [Vibe Coding: An Unusual Journey](https://paragraph.com/@mariokondo/vibe-coding): A New Approach to Software
- [Testing for Everyone: A Realistic Approach to Everyday Marketing](https://paragraph.com/@mariokondo/testing-for-everyone): You can’t test everything, but you can question nearly anything.
- [The Scarcity Principle](https://paragraph.com/@mariokondo/scarcity-principle)
- [Idiocracy vs. Trump Gaza](https://paragraph.com/@mariokondo/idiocracy-vs-trump-gaza): Exploring the Troubling Parallels Between Our Reality and Idiocracy's Dystopia
- [Decentralized Social Media: Farcaster](https://paragraph.com/@mariokondo/decentralized-social-media-farcaster): Why marketers should know about the social media protocol on Ethereum Layer 2 Base
- [The driving force behind the brand in 2025](https://paragraph.com/@mariokondo/faces-behind-the-brands): The value of human marketing in an AI-driven world
- [The Wild West of Tokenized Attention](https://paragraph.com/@mariokondo/wild-west-of-tokenized-attention): Welcome to the new attention economy, where your engagement can be monetized by anyone
- [You are not Apple](https://paragraph.com/@mariokondo/you-are-not-apple): Have you heard the sentence "we should be more like apple" before?
- [Screenshot Marketing: Marketing that doesn’t just tell - it shows](https://paragraph.com/@mariokondo/screenshot-marketing): How to Drive Engagement and Build Trust with Simple Screenshots
- [The Pratfall Effect: The Power of Imperfection in Marketing](https://paragraph.com/@mariokondo/pratfall-effect): This little mistake can make brands more trustworthy
- [Pomodoro - The Focus Tomato for you](https://paragraph.com/@mariokondo/pomodoro-technique): Work 25 minutes, rest five minutes. Repeat.
- [Understanding Stage-Gate Project Management for Marketing](https://paragraph.com/@mariokondo/stage-gate-project-management): Avoid uneccesary approval loops and ensure project progress
- [The Rise of Zero-Click Search Results](https://paragraph.com/@mariokondo/zero-click-searches): Understanding Zero-Click Search Results: Challenges and Opportunities for Brands 
- [tl;dr is Destroying our Attention Span](https://paragraph.com/@mariokondo/dopamine-culture): The Effect of The Dopaine Culture on Marketing
- [Traditional vs. Account Based Marketing](https://paragraph.com/@mariokondo/abm-marketing): Celebrated in B2B. But where are the limitations?
- [The Change of Searching](https://paragraph.com/@mariokondo/change-of-searching): Knocking on the throne of Google?
- [The Alignment Problem of Sales and Marketing](https://paragraph.com/@mariokondo/marketing-sales-alignment): How to find synergy and harmony

## Blog Information

- [Homepage](https://paragraph.com/@mariokondo/): Main blog page
- [RSS Feed](https://api.paragraph.com/blogs/rss/@mariokondo): Subscribe to updates
- [Twitter](https://twitter.com/voellmy42): Follow on Twitter

## Optional

- [All Posts](https://paragraph.com/@mariokondo/): Complete post archive
- [Sitemap](https://paragraph.com/@mariokondo/sitemap-index.xml): XML sitemap for crawlers