# Weekend

By [maryharrisev](https://paragraph.com/@maryharrisev) · 2024-10-31

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The Weeknd's new album, judging by the singles, will be the most non-conceptual of the trilogy "After Hours" - "Dawn FM" - "Hurry Up Tomorrow".

"Dancing In The Flames" ([https://www.youtube.com/watch?v=MLlSSJ0z7xM](https://www.youtube.com/watch?v=MLlSSJ0z7xM)) is a very neat single with the already familiar synths from the 80s and the ubiquitous Max Martin. The video does not provide any context at all, because, in fact, it is an advertising campaign for the iPhone 16 Pro.

"Timeless" ([https://www.youtube.com/watch?v=5EpyN\_6dqyk](https://www.youtube.com/watch?v=5EpyN_6dqyk)) with Carti is a catchy trap with Mike Dean's space synths on the beat. A very ordinary video, filmed in one location somewhere in a warehouse.

"São Paulo" ([https://www.youtube.com/watch?v=2kjolTLZ\_Mg](https://www.youtube.com/watch?v=2kjolTLZ_Mg)) with Anitta is a baile funk with a Brazilian superstar and body horror as a visual. Obviously, this single will be the most viral, considering how it was promoted on social networks before its release, Anitta's audience and the popularity of baile funk.

So far, all this does not fit into one universe, which the previous albums could boast of. And this is what I loved about Weekend: he skillfully mixed mass accessibility with some kind of concept and storytelling. Let's see what will be on the album, but so far everything is very diverse.

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*Originally published on [maryharrisev](https://paragraph.com/@maryharrisev/weekend-1)*