# early work

By [Michael Keating](https://paragraph.com/@michaelkeating) · 2022-07-18

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Before starting to write at Mirror, [I published at Medium](https://michael-keating.medium.com/), mostly about transportation and my previous company, [Scoot](https://www.scoot.co). Some highlights are here:

[There Are 300 Million Electric Bikes and only 10 Million Electric Cars (2021)](https://michael-keating.medium.com/there-are-300-million-electric-bikes-and-only-10-million-electric-cars-7f7288f747e6) - Because we are building the wrong kind of electric car.

[How to Cut Ride Hailing Use by 50% (2019)](https://michael-keating.medium.com/how-to-cut-ride-hailing-use-by-50-115fc3f275) - Proof that shared, electric motorscooters are the perfect substitute for traffic-inducing and dangerous ride hailing services.

[San Francisco’s Huge Parking Opportunity (2019 with Laurence Wilse-Samson)](https://michael-keating.medium.com/san-franciscos-huge-parking-opportunity-92ae6313b587) - We show how much space SF wastes on car parking and what you could do with it.

[Micromobility Doesn’t Have to be Disposable (2019)](https://michael-keating.medium.com/one-of-our-kicks-was-stolen-last-weekend-8cfdf94979b6) - After adding locks to our stand-on scooters, they stop getting stolen and trashed, a revelation to the industry.

[New Delhi Will Leapfrog New York in Mobility (2018)](https://michael-keating.medium.com/new-delhi-will-leapfrog-new-york-in-mobility-aa17c53612da) - After visiting Delhi for Scoot, realizing that the future of e-mobility is in the global south.

[What we learned from our first month of operating Scoot Kicks (2018)](https://michael-keating.medium.com/what-we-learned-from-our-first-month-of-operating-scoot-kicks-dcd9a677db15) - After winning the San Francisco scooter permit, we reveal just how many scooters are getting stolen.

[Shared Electric Vehicles are the Subways of the 21st Century (2018)](https://michael-keating.medium.com/shared-electric-vehicles-are-the-subways-of-the-21st-century-16147079a53) - On Network Age transportation systems vs. Industrial Revolution transportation systems.

[Shared Scooters, From the People Who Invented Shared Scooters (2018)](https://michael-keating.medium.com/shared-scooters-from-the-people-who-invented-shared-scooters-2ba3ca466b28) - Scoot introduces stand-on e-scooters to our popular e-motorscooter and e-bike fleets.

[The Snuggle (2017)](https://michael-keating.medium.com/the-snuggle-113c1a8c3221) - A riff on _The Hard Thing About Hard Things_ after the birth of my son.

[In the Cities of the Future, the People Will Drive Themselves (2016)](https://michael-keating.medium.com/in-the-cities-of-the-future-the-people-will-drive-themselves-cee6c734a64f) - Why self-driving cars won’t take over cities. Not a popular opinion in Silicon Valley, but not yet wrong.

[Why Apple Won’t Make a Car (2015)](https://michael-keating.medium.com/why-apple-won-t-make-a-car-da5623a466b2) - Why whatever Apple is working on won’t be a car in the conventional sense. Still have my fingers crossed.

[Conspicuous, but not Consuming (2009, with Stephen Linaweaver and Brad Bate)](https://www.good.is/articles/conspicuous-but-not-consuming) - We wonder if consumption of virtual goods could offset material consumption. Pre-NFTs :).

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*Originally published on [Michael Keating](https://paragraph.com/@michaelkeating/early-work)*