# #18 - Reflecting on the first 6 months of 2025 *Week 22 of "My new business" series* By [Morten Gilje](https://paragraph.com/@mortengilje) · 2025-06-30 --- It’s Monday, June 30th — and we’re officially halfway through 2025. Feels like a good time to pause and reflect on what’s happened so far this year. * * * **6-Month Recap** ----------------- December last year, I made a big move: I left my previous company, BOtag Technology, and stepped into the unknown. Since then, the past 6 months have been all about **figuring out what’s next**. Here’s the journey so far: **January:** I explored the idea of starting an AI agency — helping businesses implement AI tools and automations. But I quickly realized: If I’m going to build something in AI, I don’t want to just _implement_ tools — I want to **build** them. Agents, systems, assets. And for that, I’d need a technical co-founder. So I put that idea on pause. **February-March:** I went to Dubai and landed on a new idea: helping experts sell their knowledge online. If you read my very first newsletter, that was the business I launched while I was out there. I got clients. I made money. But after a few months, I realized it wasn’t what I wanted to do long-term. ➡ **Now:** I’ve pivoted. And this time, it _feels_ right. I’m building a **consulting company**, but not the traditional kind. What I saw was this: There are a lot of **solo founders** out there — great at what they do, ambitious, but overwhelmed. They don’t have the time or skills to handle everything. And they don’t want to hire full-time. What they need isn’t advice — they need a **Right Hand Operator**. That’s where I come in. I don’t just give strategy. I **do the work**. I focus on my core strengths — marketing and sales — but also step in with company structure, operations, and proactive thinking. I tested the idea with two founders I’d already worked with. They both said yes. Here’s how it looks: * Each client pays me **30,000 NOK/month (ex. VAT)** * I also get **commission on sales** * The value I bring more than pays for itself: one closed deal covers their monthly retainer * I’m embedded in their business — thinking, building, and executing alongside them Last week, I signed the second deal. Now I’m invoicing 60,000 NOK/month, with expected commission putting me closer to **100k/month by September**. This is **a true lifestyle business**: I work with cool people, I have a ton of freedom, and I actually make a difference. Plus — I still have time to build a side project with a technical co-founder. A long-term **asset** that I can sell one day. Cashflow + equity-building = the perfect combo for me, my ambitions and personality. * * * **What I'm Building: A Consulting Company With an Army of Right Hand Operators** -------------------------------------------------------------------------------- This idea doesn’t stop with me. Long-term, I plan to **train more Right Hand Operators** and match them with founders. I know tons of business owners who could use this kind of support — and I’m good at spotting talent. So, if you're someone who wants to run your own little business, work with great people, and make good money with real freedom — reach out. I’ll show you how I’m doing it. Or if you're a **founder or business owner** and you want a right-hand partner (but don’t want to give away shares, hire full-time, or pay employer taxes), let me know. You get a doer. A partner. Someone to grow your business with you — without the overhead. That’s what I’m building: A lean, modern consulting company powered by **Right Hand Operators**. I’ve got a ton of exciting ideas I’ll share in future newsletters — but just know this: 👉 I’m finally excited again. 👉 I feel like I did when I first built my marketing agency. 👉 And I’m ready to build something big, long-term. * * * Last week I was on a family vacation — now I’m back in Oslo, feeling recharged and ready to work. Let’s go. Talk next Monday! — Morten --- *Originally published on [Morten Gilje](https://paragraph.com/@mortengilje/newsletter-18)*