# multi/title x MUST EXIT

**Published by:** [multi/title](https://paragraph.com/@multi-title/)
**Published on:** 2022-02-15
**URL:** https://paragraph.com/@multi-title/multi-title-x-must-exit

## Content

February 2022: We are embarking on a new path, a new way of thinking about the way we conduct business and go about contracts-with the goal being transparency between organizations. In this way, we are allowing for a contract between an organization we are partnering with to completely visible as an NFT. In exchange for the equivalent of $5,000 USD in ETH and a token exchange to be discussed at later date, but before MUST EXIT’s launch, we, (multi/title) will provide the following: Phase I: Initial Branding & Identity“Must Exit” Digital Branding & Identity. During Phase I, we will develop a strong visual brand & identity that will serve as the basis of Must Exit and echo throughout its future developments.Brand QuestionnaireBrand Mood BoardInitial Branding & IdentityInitial Logo & Design ElementsAdditional Asset Creation, Consultation, & Organization (Graphics)Typeface Desktop, Web, & App Licensing ConsultationApp & Website Creative Consultation & DevelopmentBrand Guideline/Brand BookQ & A Adjustments Phase II: Product Market Strategy, Research & Launch Design, develop, and assist in launching a creative interactive hub with an emphasis on strong visual identity, community, and storytelling that seamlessly integrates all of the previously defined brand ethe. Competitive AnalysisConsumer Research and InsightsPersona & Tone of Voice Business/Consumer ProfilesBrand MessagingBrand PositioningConsumer Journey MapCampaign Plan/Content RoadmapETH will be transferred upon the “purchase” of this contract that is listed as an NFT by MUST EXIT and the agreed amount of tokens will be transferred at a later date upon the completion of Phase I & II, and before the official launch of MUST EXIT.

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