# Branding Guide

**Published by:** [Mundo Lingo](https://paragraph.com/@mundolingo/)
**Published on:** 2023-10-24
**URL:** https://paragraph.com/@mundolingo/branding-guide

## Content

Mission StatementBrand ValuesIntegrityDignityCommunityTarget AudienceForeigners who are new residents in the city.Logo GuidelinesAlways whiteNo corporal alterations.Not set over busy or highly contrasted backgrounds.Brand IdentityIn words:Bold: Fearless.Warm: Genuine, authentic and friendlyBohemian: Unconventional, non-commercial, and artistic.Urban: Street, rough and metropolitan.We are not: Minimalist, sleek, clean, prestigious, luxury, emptyColor PaletteMain Colors: Bright and warm like golden yellow #ffbf00ff, fuchsia #FF0066, aqua blue #00c7ffff and turquoise #1ae5b6ffLogo & Text in solid white, or background colour** like this**.Backgrounds: Big photography or small solid ‘Main Colors’.Avoid: Black, primary colors, flat gradients, glowing, shine and gimmicky effects.🔠 TypographyPrimary Design Font: Nanami HM · DownloadWebsite Fonts: Roboto + Source Sans Pro💬 Voice and ToneTone: Casual.Avoid: Cheesy phrases and clichés.Promotion: Build in public, share event updates and stories.See Online Representation for a full guide on voice.🎸Audio and MusicTone: Funky, Retro, Blues, Soft Rock, Indie.Avoid: Cheesy, Comercial, EDM, Pop, (‘Hard’-anything, eg. Rock, Metal, House)Promotion: Build in public, share event updates and stories.See ML VIDEO MUSIC and Mundo Lingo Funky on Spotify for examples.Imagery, Video and PhotographyMood: Warm and candidSubjects: Urban scenes, diverse people, genuine interactions.Colors: Vibrant and aligned with the brand's palette.Avoid: Staged, eye-contact photosAvoid: nauseatingly intense smiles. Chill, not cheesy.📽 See Videographers Guide for a full guide on Videography 📸 See Photographers Guide for a full guide on photography

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