# How everyone should pick their NFT drop date

*I didn't expect this*

By [Nahiko's Bookmarks](https://paragraph.com/@nahiko) · 2024-10-13

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GM pushers !

Zima approaches. Every day I grow more tired.

But every day you show me more love and support ❤.

Thank you.

![](https://storage.googleapis.com/papyrus_images/6f14f6b3fef0a652282713871ecef021.png)

Today we investigate **how everyone should pick a date/time for their NFT drop** 🤔

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How people used to do it
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Historically the best days to send newsletter are Wednesday and Thursdays.

Why do I talk about newsletters ?

Simple: **Their success also relies on knowing when people are online**

![](https://storage.googleapis.com/papyrus_images/a66cbfd48fc7cdacdf32b451e5a84c37.png)

In fact [@chenellco](https://x.com/chenellco), the newsletter GOAT used to post on Thursdays 👇

[![User Avatar](https://storage.googleapis.com/papyrus_images/b1b5afceb21e1e1bffa12227ce0f39d2.jpg)](https://twitter.com/chenellco)

[Chenell Basilio](https://twitter.com/chenellco)

[@chenellco](https://twitter.com/chenellco)

[![Twitter Logo](https://paragraph.xyz/editor/twitter/logo.png)](https://twitter.com/chenellco/status/573642810022313984)

@GenYMoneyMan My site typically has more on Thursday, only because it's my typical post day. There are definitely slow days for my site too.

 [![Like Icon](https://paragraph.xyz/editor/twitter/heart.png) 0](https://twitter.com/chenellco/status/573642810022313984)[

1:34 • 6 Mar 2015

](https://twitter.com/chenellco/status/573642810022313984)

But that was before.

Now she sends it on Sunday (as does [@thejustinwelsh](https://x.com/thejustinwelsh))

What changed ? 🤔 Does it translate to NFTs ? Let's find out

My Collectors' Activity
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When do my collectors send transactions ?

Let's look at royalties (because contrary to sales, their timing is controlled by the collector)

![](https://storage.googleapis.com/papyrus_images/772dd5abba62def7413d6fa4c8b2b73d.png)

the best day isn't Thursday or the weekend, but Monday ??

Actually, no.

Right after a drop, the secondary market surges for a few days.

So we need to remove transactions following major drops:

![](https://storage.googleapis.com/papyrus_images/edb0cf8939ed2e65b604ba3147fafa04.png)

Now we're talking !

![](https://storage.googleapis.com/papyrus_images/4f0e464bc8c734b9d38cf422c80d5c26.png)

Wednesday, Thursday, and Saturday (even Friday 🤯) look great.

But Tuesday? Big NO.

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Evenings are best for a drop in the CET timezone (as favored historically)

I used to do 6PM CET, but it looks like the activity drops right at that time

![](https://storage.googleapis.com/papyrus_images/a7a9a0262298ad61d0ae8078109f8b0e.png)

The best times are 4PM and 9PM CET,

probably aligning with global activity (US, Europe and Asia awake):

![](https://storage.googleapis.com/papyrus_images/37e0a4dfad36ea5de372e42462f98b47.png)

The perfect time, the whole world is awake _(kinda)_

My Plan for Zima
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So here's my plan:

Zima will drop on **October 17th** (Thursday)

at **4PM CET** (10AM EST, 10PM CST)

![](https://storage.googleapis.com/papyrus_images/31f759660fa70d60c6508f95dfef1e9c.png)

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See you next week ✌

Nahiko

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*Originally published on [Nahiko's Bookmarks](https://paragraph.com/@nahiko/bookmarked-30)*