# What is RabbitHole?

By [neteasy.eth](https://paragraph.com/@neteasy) · 2022-03-22

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On-chain activity incentive platform RabbitHole, in fact, RabbitHole is not a new project, as early as May 2021, RabbitHole has been officially launched

Released a beta version, founded by Brian Flynn, former product manager at Dapper Labs, Brian

Flynn himself is a UX designer with an interest in NFTs and an avid "constructor"

”, has been obsessed with LEGO since childhood, and has been studying how to create new value through the construction of token incentive mechanism.

RabbitHole was formerly an achievement incentive system called Drip, which Brian Flynn was in charge of during his tenure at Dapper Labs, by converting complex on-chain operations into a single quantifiable component task.

Challenges, users can unlock corresponding points every time they complete a challenge, and these points can then be exchanged for tokens used in other use cases. According to the official description, RabbitHole aims to integrate each decentralized application through gamification thinking. Divide it into game tasks, guide users to interact with blockchain protocols and decentralized applications, and increase their understanding of the main functions of decentralized applications. After completing the tasks, users can obtain RabbitHole system tokens XP tokens and tokens provided by the project party. coin reward. RabbitHole hopes to guide users to complete a series of on-chain operation tasks by introducing gamification thinking, cultivate the usage habits of DeFi users, and bring value to the middleware on the chain while completing the tasks. The on-chain activity incentive platform RabbitHole wants to do the same, trying to decompose each decentralized application into multiple different game tasks through gamification thinking, and guide users to interact with blockchain protocols and decentralized applications. Interaction increases the understanding of the decentralized ecosystem and its applications. After completing the task, users can obtain XP tokens and token rewards provided by the project party.

However, compared with complex liquidity mining and income farming, RabbitHole focuses on rewards for basic DeFi functions and operations. The amount of tokens awarded is a fixed number and much smaller. The goal of this is to expand new DeFi users. Finally achieve mass adoption of DeFi.

In the opinion of RabbitHole founder Brian Flynn, in the long run, finding an effective way to motivate users to participate in DeFi governance and elements of the infrastructure layer can maintain the sustainable development of the entire ecosystem. At present, the RabbitHole platform has opened the DAO meta-governance, and has opened There are multiple governance channels. Interested friends can join RabbitHole's Twitter and discord for more information. It is worth mentioning that not long ago, RabbitHole raised 18 million US dollars, and many well-known institutions participated in the investment. It is very worthwhile to go. Experience, in RabbitHole, is not only a platform to experience blockchain, not only a platform to experience DEFI, but also a web3 platform, people often learn to earn by experiencing and learning RabbitHole. Below is the official Twitter of RabbitHole [https://twitter.com/rabbithole\_gg](https://twitter.com/rabbithole_gg) and discord: [https://discord.gg/rabbitholegg](https://discord.gg/rabbitholegg)

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*Originally published on [neteasy.eth](https://paragraph.com/@neteasy/what-is-rabbithole)*