# Crypto User Personas

> As a user of crypto products for four plus years, and a product person, I wanted to capture on paper some of the main user personas one may encounter in crypto.

**Published by:** [NFT Matrix](https://paragraph.com/@nftmatrix/)
**Published on:** 2024-07-19
**URL:** https://paragraph.com/@nftmatrix/crypto-user-personas

## Content

As a user of crypto products for four plus years, and a product person, I wanted to capture on paper some of the main user personas one may encounter in crypto. Retail User (Normal Person/the Gambler) Motivations:Make moneyleverage money more productively than sitting in cashbuy bottom sell topPersonality Traits:Not afraid of riskInterested in new technologiesTech Experience:Fairly familiarWorks at a Tech Company/FintechFlaws:MercenaryGullibleBlinded by GreedStrengths:Alfaindicatorresilience Venture Capital Fund Motivations:Make moneyGet in before everyone else at ridiculous termsPersonality Traits:Greedy mfersusually smart AF tholong time horizionTech Experience:Could be very experienced - sometimes more sophisticated strategies than trading firmsleverage money more proFlaws:too earlytoo lateStrengths:Alfaindicatorlongevity Airdrop Hunter Motivations:Make moneyleverage money more productively than sitting in cashclimb the “figure” ladder - 4, 5, 6 figuresPersonality Traits:Will do anythingwill try anythingcomplain about it along the way ;)abusive?mercenaryTech Experience:dumb enough to try, dumb enough to cryfree UX / QA testerFlaws:too earlytoo lateStrengths:Alfaindicatorlongevity Traditional Finance UserMotivations:Make moneyleverage money more productively than sitting in cash as a part of a well-balanced portfolio; tranches and suchPersonality Traits:s-s-s-suitsssss; no one wants to be a suit; they just are“let me add to the portfolio; lots of promise, uncorrelated”Tech Experience:ExcelWordGoogle suitePersonality Traits:“Suits were the superior fashion, indicative of a superior society”“want to grab lunch?”“haha don’t say that in the office”Flaws:too lateZombie co.’ssometimes weak hand “I herd somethin’”Strengths:ape hardconsistent injection of capital flowscounter-indicatorlongevity Market-MakerMotivationsMake moneymake marketsvolatilityshowmanshipPersonality Traits:no dimension is wrong; it’s all perspectiveYoung, dumb,old, frothy,Tech Experience:High frequency trading; install the fiber optics“I don’t trade, my bot does”“I created a custom program to exploit aribtrage blah blah blah”Flaws:can’t make up mind on directionin obscure technical market making oriented projectsuse of greek letters, like who gives afStrengths:can’t make up mind on directionwell informed; maybe a node validatorfund obscure technical protocols which are popular with rich nerds which you miss out onlongevity DAO/Protocol with a Treasury/Smart Contract Developer Motivations:Make moneyleverage money more productively than sitting in stablesPersonality Traits:“Regen”runs the gammutTech Experience:Make protocolvariedFlaws:lose moneydon’t gain moneysit on fat treasuries and just kinda chillStrengths:somehow hit every narrative with insider infogreat story tellersinspire idealismlongevity Smart Contract Exploiter Motivations:N. KoreanMake moneyGloat on the timelinePersonality Traits:sneakyshowyTech Experience:enough to steal the moniessometimes just a chatgpt exploitFlaws:fuck people overfund weapons which actually end up in dead peoplesometimes hard to actually cash outStrengths:great at stealin’ ze moneyscammers are great storytellersinspire better cybersecuritysometimes point out an unknown scammer in community as deflection (truth teller) Fed Motivations:Make tax moneyjusticeretributionPersonality Traits:Law and orderProactiveLazyTech Experience:kind ofsometimes better than anticipatedFlaws:blinded by mandatesfund weapons which actually end up in dead peopleStrengths:blinded by mandatescash out predictablyfeed narrativesinspire better cybersecurityfind bad guysRecommended dapps and reflinks:Mint on Zora - the art rollup.Stakestone - earn more with your ETHTry out Warpcast, decentralized social networking built on FarCasterTry out Drakula, decentralized social networking built on FarCasterTry Grass - easy to install application/future layer 2 where you earn from your data! Uprock is another similar DePIN protocol.Try some perpetual protocols - Contango, Aevo, LogX (referral code: 72fc880e), GammaSwap (referral code: GG2QW8), Boost, GRVT, LimitlessAI Agent/enabled wallet: SlateAI model access: Ora (use REF code: 4ZZK30), Spectral , Venice AIWallets: Rainbow Wallet (smoov UX), Nest (referral: TQSF2M)Try some streaming platforms - Sound, Sona, CatalogNFT platforms - Highlight, rc.xyz, theHug.xyz, Gallery, oncyber, Cent, Gumball, CaviarMuliSinqReputation platform/layer2: Mercle, Jumper NFT on MercleLayer 2’s: Scroll, Kinto Blast, Mode, farm Linea, SkateScroll apps: Meow, Stakestone, Rollie (HMI8AH, RMI8AR)Dex - PerennielBridges: debridgePoints Market: Whales MarketLinea VoyageOutpostsIthicaInfinexBlackwing Codes: kZNz9L, NVbeX8, x6PK6O, Pbjshg, srzhi9, cujdy8, 28kc1z, ou7ku4, ixtejh, xultjqInitia: CTG8BXOU Lucidly - WSPEJdebank

## Publication Information

- [NFT Matrix](https://paragraph.com/@nftmatrix/): Publication homepage
- [All Posts](https://paragraph.com/@nftmatrix/): More posts from this publication
- [RSS Feed](https://api.paragraph.com/blogs/rss/@nftmatrix): Subscribe to updates
- [Twitter](https://twitter.com/nftmatrix): Follow on Twitter

## Optional

- [Collect as NFT](https://paragraph.com/@nftmatrix/crypto-user-personas): Support the author by collecting this post
- [View Collectors](https://paragraph.com/@nftmatrix/crypto-user-personas/collectors): See who has collected this post