# Proliferation Program: unlocking collective building By [Nouns Name Service](https://paragraph.com/@nnsregistry) · 2023-07-13 --- **The idea behind Noggles** is to create a currency around the ⌐◨-◨ meme powered by a structure of rewards to support nounish ideas and spread $NOGS around the world. If you missed my first article about how Noggles works, you can find it [**here**](https://mirror.xyz/nnsregistry.eth/f13IHcWEwLoz2tlxmMsCrZ126tvVsvgJAa4g0gias6o). ![](https://storage.googleapis.com/papyrus_images/4d3956ba617261c9c368a7b58154775c40530830bbf0ef11c7ae03c213621c0e.gif) **Imagine a nounish currency where:** * **End users** join the ecosystem through a constant proliferation of the meme thanks to Social Staking * The most active **nounish communities** are rewarded to proliferate $NOGS in their community and integrate the currency in their products Not only this kind of currency will be able to bring ⌐◨-◨ into new physical and digital places, but you will be able to use Noggles to tip your frens, buy stuff and join the governance of a decentralized nounish fund. ![](https://storage.googleapis.com/papyrus_images/aae45692a7ab1f4c4f1ad9413644dbd6b36327f919d5d697dbf06fe04623a48f.gif) It’s obviously an ambitious experiment, and we wanted to find a way to include not only every user in the nouniverse, but also the nounish communities. That’s why more than 5k users in the nouniverse can already start [Social Staking](https://staking.nns.xyz) and earn Noggles every day, for free. You just need a shiny [Nounish Club](https://nounishclub.com) number and your are ready to go! ![](https://storage.googleapis.com/papyrus_images/be13b841ae153b8602483ac04ff3fb7330c995e7f443764b8b616e2934ce0f89.png) To know more, have a look at our [doc](https://docs.nns.xyz) here. Now, about the nounish communities… That’s where the Proliferation Program jumps in. Proliferation Program --------------------- The idea behind the Proliferation Program is to create a new stream of creativity for nounish communities, linked to a strong system of long term incentives. To do this, every Nounish Community (or proven builders) will have the opportunity to get a monthly reward in $NOGS that can be used to experiment ideas, expanding at the same time the reach of $NOGS. This includes: * Noggles as reward for special Prop House rounds or initiatives * Integration of Noggles into their infrastructure * Adding Noggles as a form of payment * And much more! ![Noggles x Gnars](https://storage.googleapis.com/papyrus_images/24a0eca8e5a07841de04c544aec9b43064a794906b03cb6f53a73e3c1dd03704.gif) Noggles x Gnars There will be no limits to creativity. As long the community is active in the Noggles ecosystem, it will continue to get its monthly share of the approved reward. **Advantages for communities** ------------------------------ The reward system of $NOGS combined to its monthly distribution approach can generate massive opportunities for communities: * $NOGS can become **part of the treasury** creating long term commitment * $NOGS can be used as an asset to create initiatives to **expand the existing community** * The more the collective building advances, the more the same amount of $NOGS will be able to **accomplish more audacious ideas** * $NOGS accumulation will allow every community to **have a voice in the governance** of a decentralized fund ![](https://storage.googleapis.com/papyrus_images/b00b3fc9a088b58904a17b4257f59beab154b79376d8dd7506587725dd8731f5.gif) How much is $NOGS worth? ------------------------ This is the most common question these days. And the short answer is… **WHO CARES.** The slow and gradual distribution of $NOGS has been created to incentivize collective building around the coin and minimize short term speculations. That’s also the reason why the liquidity pool will be launched 3 months after launch. At the moment, the whole nouniverse can join this experiment: * Through Social Staking * By being active in all the communities that will join the Proliferator Program It’s literally open to anyone. **Anyway, since many Social Stakers already did the math, here is the estimated value of 1M $NOGS with different market caps.** ![](https://storage.googleapis.com/papyrus_images/1a33a0be3c28570f6e449d81cbec8602c6f670a617b81945825d75fc5292ab5c.gif) **IMPORTANT:** Noggles is a fun experiment, not an investment. It doesn’t have economic value except for what the market chooses to assign it. This is just a projection that considers the total supply of 69B divided by the MC. What’s Next? ------------ **This is just Day 9** of Noggles. **It’s something completely unexplored** and I don’t think anyone has ever tried anything this crazy. **We don’t have all the answers.** Personally, I find this experiment incredibly fun and I’m eager to see where all of us will be in a year. ![](https://storage.googleapis.com/papyrus_images/2e105976c94009bde0957a63dced855f73d5686b5fee287a487cb0d1ae8c1ba6.png) **During the next few days we will reveal the first communities that will join the Proliferation Program.** **If you are interested or even curious and want to know more, come to our** [**Discord**](https://discord.com/invite/pnDEEK2caX) **and join us in creating this crazy vision.** Every nounish mind counts. 🫡 Nounish and Steady. 🚀 [https://twitter.com/dotnouns](https://twitter.com/dotnouns) --- *Originally published on [Nouns Name Service](https://paragraph.com/@nnsregistry/proliferation-program-unlocking-collective-building)*