# What is SNS

By [Nobo](https://paragraph.com/@nobo) · 2023-01-07

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The Sui Name Service (SNS) is a decentralized naming and directory service that is built on top of the Sui Chain, a blockchain platform. The goal of the SNS is to provide a globally accessible, secure, and decentralized way to store and look up human-readable names and addresses for various resources on the internet, such as websites, email addresses, and social media profiles.

One of the key features of the SNS is its ability to allow users to claim and own their own names, rather than having to rely on a centralized authority to assign them. This gives users more control over their online identity and makes it easier for them to manage their online presence.

The SNS also uses a system of smart contracts to ensure that names are unique and can only be claimed by their rightful owners. This helps to prevent fraud and abuse, and makes it easier for users to trust the service.

Overall, the Sui Name Service is an important innovation in the world of decentralized technologies, and has the potential to revolutionize the way we think about and use the internet

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*Originally published on [Nobo](https://paragraph.com/@nobo/what-is-sns)*