# Started collecting on Rodeo

> An incentivized social platform where decisions are made based on intuitive feelings and interpretations

**Published by:** [nori](https://paragraph.com/@nori/)
**Published on:** 2025-01-04
**Categories:** social, nft, base
**URL:** https://paragraph.com/@nori/started-collecting-on-rodeo

## Content

As I was looking to try something new for the New Year, I heard from A-mashiro that "Rodeo has been quite active around his friends and collectors lately." This prompted me to start collecting on Rodeo, where I had previously only completed registration. Foundation Labs, Inc. announced this new on-chain social platform in July 2024. This seems to be their strategic evolution from "Foundation," their original one-of-one digital art platform, responding to the increased transaction activity driven by social features and low-cost minting, similar to Zora and Lens.＊The chart illustrates Foundation's NFT sales volume and wallet activity metrics since 2021, showing a clear downward trend from its peak in 2021.What is RodeoThe Rodeo Platform allows Users to create, discover, and mint non-fungible tokens (“NFTs”), foster communities around NFTs, and connect and interact with others on a peer-to-peer basis. Users can (a) post Original Content (as defined below), (b) view and discover Original Content posted, or NFTs minted, by other Users through the Rodeo Platform’s aggregation features and functionality (the “Rodeo Feed”), and (c) mint NFTs associated with Original Content through the Rodeo Platform. Reference: https://help.rodeo.club/hc/en-us/articles/27871512952475-Terms-of-Service Personally, I hadn't been particularly active in buying artworks on Foundation, and with some controversy on social media surrounding the transition from Foundation to Rodeo, plus thinking it was just another crypto social platform, I hadn't engaged much with it. ↓↓ Visit Rodeo Club here ↓↓ https://rodeo.club/ After completing registration, login, and wallet connection, you'll be directed to the homepage. The UI features a simple design similar to Highlight and Foundation, with an emphasis on user-friendly and intuitive navigation. The interface appears to be thoughtfully crafted to enhance accessibility and ease of use.The timeline displays posts and artworks from followed creators and followers, showing remaining collection time, collector information, and titles for each piece. At the bottom, you can see the number of LIKES (♡), comments, and collects. If you find a piece you like, pressing the Collect button and waiting a few seconds adds the work to your collection and records it on-chain - a feature that can be seen as an extension of the Like function. Notably, comments can only be posted on collected works, which serves as one incentive for collecting pieces. Another distinctive feature is the reward system: when another user purchases an artwork you've collected, the original collector (in this case, me) receives a reward in ETH ($0.09) through an affiliate-like mechanism. This system creates incentives for collectors who help increase awareness of artworks.Here are some thoughts on when I collect digital art works ①View the artwork output intuitively ②Interpret the context inherently contained in the output through sensory perception, reading from the title, composition, and elements ③Deep dive into the work based on descriptions and explanations → rodeo club doesn't have this ④Research more about the artist to deepen understanding → doesn't seem to drop off the platform to look elsewhere ⑤Who bought it, who supports it, is there future potential, is there an investment perspective ⑥Purchasing might lead to receiving incentives →In other words, it's an incentivized platform that emphasizes elements on ①②⑤⑥, making judgments based on intuitive feelings + interpretation while considering who clicked the collect button. What else can we see from this, I put more focus on sharing comments on how I felt seeing the work. (You can only post comments after you have collected). Artist maybe young or they maybe trying new things and here is a place that you can feel relatively safe to post and sometimes expect feedbacks from supporters. If the work is well taken, then they may be able to go to ETH and sell 1 of 1 pieces. Here is a platform to interact but people may need something or some reason to stay. So it does feel like the 2021 Tezos community, if we find the right atmosphere. We will see, just my second day starting to be active on rodeo club. But I do know that we need these kind of spaces.How to Collect on RodeoHow to Collect:Click "Get Credits"Select amount and number of collectsPay via:Credit cardGoogle Pay (JPY/USD)Rodeo Wallet (pre-linked through wallet connection)Crypto (ETH on Base)Current Platform Metrics Data Source: https://dune.com/foundation/rodeoKey Statistics:Unique Minters: 21,613 (3x the number of creators)Creator Earnings: 53 ETH (~$302,100 as of Jan 4, 2025)Average Daily Active Users: 1,544 (showing modest growth)Total Minted Works: 55,371 (as of Jan 3, 2025)17x increase since Dec 29Average 20-30 mints per userIndicates high user engagementThis data-driven analysis reveals moderate user growth but exceptional minting activity, suggesting strong platform engagement among active users. Suitable GenresThe platform is dominated by Generative Art, AI Art, Glitch Art, and Pixel Art. Due to the platform's nature of minimal descriptions, works with strong visual impact and humorous elements tend to be more popular. Interestingly, while established artists from other platforms are taking a wait-and-see approach, collectors are more actively engaging in experimental collecting.Overall Assessment While traditional wisdom suggests that NFT platforms should be evaluated only after demonstrating sustained stability, it's undeniable that the key to success lies in the continuous engagement of both artists and collectors. To ensure this continuity, it's crucial to clearly define two fundamental aspects: "Who is this platform for?" and "What purpose does it serve?" In this regard, Rodeo aims to establish itself as a platform centered around the following core elements:Intuitive enjoyment, understanding, and collection of digital artFacilitation of collector-to-collector interactionsImplementation of incentive structuresSupport for on-chain artists' growthDevelopment of community-based support systemsIf these elements function organically and the platform successfully establishes its unique position, the ecosystem's demand will undoubtedly increase. It feels somewhat like an on-chain version of Instagram. Moreover, the strong performance of the Base ecosystem provides additional momentum. The key to future development will be whether the platform can maintain this momentum while building its own unique narrative.

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