# Scapegoating-as-a-Service

> The Hot New Thing™ Hype Cycle

**Published by:** [Occasional Observations](https://paragraph.com/@oo/)
**Published on:** 2025-05-05
**URL:** https://paragraph.com/@oo/scapegoating-as-a-service

## Content

Here's a pernicious loop: A Hot New Thing™ comes alongExperts™ tout it as the silver bulletTeams ask too much of itHot New Thing™ crumples under the weight of unwarranted expectationsThink pieces abound, announcing the death of Hot New Thing™Hot New Thing™ becomes a Cold Dead Failure™ Design systems. Agile. Design thinking. Design Sprints. MVPs. And so on. We tend to blame a methodology, externality, or technology rather than examine our own contribution to dysfunction. [The topic deserves a much larger post, but this will have to suffice for now.]Header photo by Jorge Salvador on Unsplash

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