# Building Web3 Commerce

By [OpenSourced.finance](https://paragraph.com/@opensourced-finance) · 2022-06-06

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How might Web3 change the status quo in commerce?
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Commerce will move to a wallet-centric experience.

Brands will access a new toolbox to create really meaningful, intricate interactions with their customers.

Before we dive in, what gives Web3 an edge?
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*   The composability of NFTs open up a _one-to-many world_: brands share audiences, collaboration and multi-player commerce.
    
*   NFTs provide a new layer of social context which brands can tap into from the public ledger.
    
*   Differentiation of the interaction: bespoke, crafted, surprising.
    

Token-gating
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*   Access a “secret” store front with a membership NFT.
    
*   Access (verified) drops, flash sales, events, and other perks.
    

Collabs
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*   Build your audience through other brands. Like a band, you play concerts with other bands and tap into their like-minded audience to grow your following.
    
*   Token-gating of audience X on the site of complementary brand Y
    
*   Airdrops as the new marketing flyer (can also be intrusive).
    

Multi-player commerce
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*   Go on a shopping spree with your friends. Multi-sig shopping.
    
*   Assemble NFTs to access group perks
    

Products
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*   Mint a NFT and receive a (authentic) luxury item
    
*   Buy one, give one model. Buy 2 NFTs and 1 is donated (or equivalent goods / money)
    

Customer ownership
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*   Customers vote on and propose brand decisions: next collection, collabs, etc.
    
*   Stake NFT for funding working capital
    

Loyalty
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*   Community membership: connect with other customers (NFT DAO)
    
*   Community-owned events and products (derivative products, fan fiction, etc.)
    
*   Membership unlocks a premium tier of experiences instead of loyalty2.0 discounts
    

IRL personalization
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*   Sign in at the store with a NFT, unlock the premium experience or a secret room, etc.
    

Payments
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*   Faster and cheaper settlement than Stripe
    
*   On-chain revenue and cash balance ⇒ on-chain lending
    
*   Import real world assets on-chain; borrow against them for higher capital efficiency
    

Wallet Portability
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*   Not specifically an opportunity for commerce, but the ability to have my wallet on hand anywhere is great. Commerce is happening on a growing number of channels, which requires ubiquitous payments and wallets: on a website, at the store, on social media, in virtual reality, at events, etc.
    
*   Wallets can easily be ported across channels (mobile, desktop, mobile, IRL).
    
*   What is this useful for? (think deeper)

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*Originally published on [OpenSourced.finance](https://paragraph.com/@opensourced-finance/building-web3-commerce-2)*