# Building Web3 Commerce

**Published by:** [OpenSourced.finance](https://paragraph.com/@opensourced-finance/)
**Published on:** 2022-06-06
**URL:** https://paragraph.com/@opensourced-finance/building-web3-commerce-2

## Content

How might Web3 change the status quo in commerce?Commerce will move to a wallet-centric experience. Brands will access a new toolbox to create really meaningful, intricate interactions with their customers.Before we dive in, what gives Web3 an edge?The composability of NFTs open up a one-to-many world: brands share audiences, collaboration and multi-player commerce.NFTs provide a new layer of social context which brands can tap into from the public ledger.Differentiation of the interaction: bespoke, crafted, surprising.Token-gatingAccess a “secret” store front with a membership NFT.Access (verified) drops, flash sales, events, and other perks.CollabsBuild your audience through other brands. Like a band, you play concerts with other bands and tap into their like-minded audience to grow your following.Token-gating of audience X on the site of complementary brand YAirdrops as the new marketing flyer (can also be intrusive).Multi-player commerceGo on a shopping spree with your friends. Multi-sig shopping.Assemble NFTs to access group perksProductsMint a NFT and receive a (authentic) luxury itemBuy one, give one model. Buy 2 NFTs and 1 is donated (or equivalent goods / money)Customer ownershipCustomers vote on and propose brand decisions: next collection, collabs, etc.Stake NFT for funding working capitalLoyaltyCommunity membership: connect with other customers (NFT DAO)Community-owned events and products (derivative products, fan fiction, etc.)Membership unlocks a premium tier of experiences instead of loyalty2.0 discountsIRL personalizationSign in at the store with a NFT, unlock the premium experience or a secret room, etc.PaymentsFaster and cheaper settlement than StripeOn-chain revenue and cash balance ⇒ on-chain lendingImport real world assets on-chain; borrow against them for higher capital efficiencyWallet PortabilityNot specifically an opportunity for commerce, but the ability to have my wallet on hand anywhere is great. Commerce is happening on a growing number of channels, which requires ubiquitous payments and wallets: on a website, at the store, on social media, in virtual reality, at events, etc.Wallets can easily be ported across channels (mobile, desktop, mobile, IRL).What is this useful for? (think deeper)

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