# Introducing Oz Protocol

*The key to data beyond the public internet*

By [Oz Protocol](https://paragraph.com/@ozprotocol) · 2024-10-15

depin, iot, ai, oz

---

**There is a lot more data out there than you may realize.**

The "datasphere” - all data in existence - is expected to reach about 175ZB by 2025. One ZB is one billion terabytes. That’s a lot of data. But the public internet, or "surface web"—where you and I spend most of our time online—accounts for less than 0.5% of it. The remaining 99.5%? It’s created by governments, private companies, and sensors that silently gather data from the world around us.

![](https://storage.googleapis.com/papyrus_images/f97ec71f68a02e09dc1d6f225f752ff9.png)

The surface web is attention-optimized. The same properties that make it so interesting to interact with every day make it a poor source of raw data. Videos, blogs, and social media posts are highly curated and don’t reflect the complexity of real-life experience. 

If we want to make accurate predictions about the world or gain real insight, we need data that reflects what’s happening in the physical world—beyond the internet’s bubble. Enter the rest of the datasphere.

In the last decade, people have deployed sensors everywhere—across cities, homes, industries, and vehicles. These digital sensors capture real-world data in at least 10 modalities: audio, video, temperature, pressure, motion, and more. There are over 16 billion of these sensors in operation today, collecting data that’s rarely shared or even seen. This data holds incredible potential for research, business decisions, and improving AI models.

But right now, most of this IoT data—around 80ZB of it, or almost half of the entire datasphere—is discarded or siloed. It’s inaccessible, underutilized, and often ignored.

**Introducing Oz**

Oz creates the incentives and infrastructure for device owners to monetize data feeds from existing sensors. Through our partnerships with leading data marketplaces like AWS and Snowflake, Oz allows sensor data to be packaged and sold to teams and organizations that need it to fuel their insights, products, and AI systems.

Imagine a network of agricultural sensors monitoring soil moisture and crop health. Traditionally, this data would be locked within a single farm's operations. With Oz, this data can now be sold to agricultural researchers, governments, or companies to help improve farming techniques on a larger scale.

[Our testnet](https://7589.testnet.routescan.io/token/0xaD17e3480d3dA65E3Bcdd7b0B8D081f8072dE6a7) is live now, and we’re actively building support for hundreds of types of IoT sensors. Join our mission to unlock the full value of the world’s data.

Oz is a permissionless protocol—any developer can build sense agents to interface with IoT devices, collect their data, and bring it to market. Developers who build with Oz will earn a share of the revenue from the sensors that utilize their sense agents, forever.

Start building sense agents and claim your share of the revenue from IoT sensors today.

**To build a sense agent, get in touch**:  
[https://tally.so/r/3NY02N](https://tally.so/r/3NY02N)

**Sensor Type**

**Vendors**

Audio

Sennheiser, Shure, Knowles

Video

Hikvision, Axis Communications, Bosch, Sony

Temperature

Honeywell, Texas Instruments, Bosch

Pressure

Sensata Technologies, Dwyer Instruments, Siemens

Motion

Bosch, STMicroelectronics, Honeywell

Proximity

Omron, Keyence, Sick AG

Humidity

Sensirion, Honeywell, Texas Instruments

Image

Sony, OmniVision, Canon

Gas

Honeywell, Bosch, Figaro Engineering

Force

Tekscan, Futek, Omega Engineering

Sound

Knowles, Bowers & Wilkins, Bosch

**References**

*   International Data Corporation. (2022). _The digitization of the world: From edge to core_ (IDC White Paper No. P24793). [https://www.idc.com/getdoc.jsp?containerId=IDC\_P24793](https://www.idc.com/getdoc.jsp?containerId=IDC_P24793)
    
*   Worldwide Web Size. (n.d.). _Worldwide web size_. Retrieved October 14, 2024, from [https://www.worldwidewebsize.com/](https://www.worldwidewebsize.com/)

---

*Originally published on [Oz Protocol](https://paragraph.com/@ozprotocol/introducing-oz-protocol)*