# Logitech’s new ‘gender-inclusive’ PC gaming accessories come with the pink tax


**Published by:** [PearlBuckle2](https://paragraph.com/@pearlbuckle2/)
**Published on:** 2022-07-26
**URL:** https://paragraph.com/@pearlbuckle2/logitech-s-new-gender-inclusive-pc-gaming-accessories-come-with-the-pink-tax

## Content

Logitech has announced a lineup of PC gaming accessories that are designed to be more gender-inclusive — and specifically geared toward women — than any of its previous releases. Companies shouldn’t be trying to market consumer technology by gender in 2022 and should instead recognize the wide variety of tastes and physical needs consumers have. But Logitech’s gone and done it anyway. And the gadgets in the Aurora collection do seem cool, and notably, they’re new — not just new colorways of existing products. But aside from a few interesting features across the entirety of the Aurora collection, it still feels like a case of the pink tax at work. RELATEDWomen’s products cost more. Here’s how to avoid the “pink tax.”With its latest collection of gaming accessories (and the many pricey add-ons you can purchase to customize them), Logitech wants to let you know that it now recognizes under-represented groups... the same groups that it has largely ignored for years. A wide variety of genders enjoy playing games and using all the accessories required, but many peripheral companies, Logitech included, have spent a very long time designing products for a very specific type of gamer: one with larger than average hands and who is comfortable using peripherals decked out in dark colors and RGB lighting. Logitech has slowly realized that not everything needs to look like it comes from the office IT department or from wherever the “gamer aesthetic” emerged. It started offering accessories with more rounded corners and fun colors in the last few years. The Aurora collection focused more on gaming than the productivity-oriented peripherals previously launched. Only, in addition to neat looks that lean on “gender-inclusivity” marketing, this collection has beyond-accessible prices and surprisingly lousy battery life claims.

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