# Web2 meets Web3 By [Pickle Labs](https://paragraph.com/@pickle-labs) ยท 2023-01-21 --- Hey there! We are Pickle Labs, a team of engineers and researchers committed to promoting the widespread adoption of crypto technologies. By utilizing the power of decentralized technologies, we aim to solve real-world problems and bring these solutions to the masses. In recent years, we have seen an increasing interest in NFTs and other decentralized technologies from major luxury brands across all segments. As a result, we anticipate a significant increase in users and companies catering to the masses transitioning to the web3 stack. To make this transition as seamless as possible, we aim to provide an accessible and low-friction entry point for web2 companies and consumers to experience the benefits of web3 features. Like the dot-com era, E-commerce is currently at the forefront of the digital revolution. The traditional e-commerce model primarily focuses on building a strong direct relationship between a brand and its customers. However, with the emergence of web3, brands will have possibilities to build interest-based communities beyond their ecosystems and align with the true nature of a consumer where variety is the need. Instead of only aspiring to be the one and competing with other brands, you can be a part of the consideration set of the user and leverage the category ecosystem for your growth. This evolution will allow the discovery of new revenue streams, innovative ways to acquire a new base, increased customer loyalty and a deeper and more realistic understanding of consumer behaviour. Additionally, by facilitating customer-to-customer interactions, businesses can conduct micro-level experiments that have never been tested before, leading to further innovation and growth for the e-commerce industry with limited investments and a higher learning ratio. We use decentralized technologies and open finance principles at Pickle Labs to create solutions seamlessly integrating web2 and web3. By focusing on the intersection of these worlds, we aim to bridge the gap between them. **Coming Next: Decentralized Infrastructure in the making** Stay tuned :P and follow our journey on social.[Twitter](https://twitter.com/pickle_labs) / [Linkedin](https://www.linkedin.com/company/picklelabs-xyz) --- *Originally published on [Pickle Labs](https://paragraph.com/@pickle-labs/web2-meets-web3)*