# Like. Know. Trust. Win

**Published by:** [psychonaut ❓](https://paragraph.com/@psychonaut/)
**Published on:** 2022-11-03
**URL:** https://paragraph.com/@psychonaut/like-know-trust-win

## Content

We are more likely to listen to people who we like, who we know, and who we trust. In fact, as the levels of each of these rises, the less information & time we require when it comes to making decisions that involve these people Think about it... Think about your favorite influencers and people in industries you respect and how little thought would go into doing something they express you should do. There will be a little, but not a whole lot This is especially true when compared to an influencer or person you’re not yet familiar with. Why? You like, you know and you trust the former person more than the latter. Thus, they have a greater level of influence over your choices Liking is based on: ● Past association ● Stereotyping ● Ideology (*beliefs, values, how you see the world and what you believe to be true about it) ● Genetic influence ● Direct experience We, humans, have a tendency to distort our thinking in favor of people or things that we like, and against people or things we dislike This tendency leads to overrating the things we like and underrating or broadly categorizing things we dislike, often missing crucial nuances in the process We’re blind to everything we do not allow ourselves to see... and this causes us problems What can you do with this information? Doxxing may be out of the question for you - but being able to put a face to the project allows for this liking, knowing, and trusting to develop so much faster; especially in a video format. As humans, the majority of what we say is expressed via our body language - and this is how humans connect too... a photo and text can only do so much; whereas body expression and voice can, and will, take you to the moon Add as much value as you can and give it away as often as possible - this will help people like you and trust you over time if the content you provide them is valuable to them and works for them Patience: it’s going to take time; so keep showing up and showing up and showing up... “99 percent of life is showing up” - Woody Allen

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