# Marketing Department By [raindrop](https://paragraph.com/@raindrop-2) ยท 2022-11-15 --- In the Marketing Department of the new company, there are a total of 20 formal employees and interns, mainly engaged in K12\[illustration\] writing and writing online training. The business model is that the Marketing Department obtains user leads through publishing + we media, the sales department converts them into potential customers through telemarketing, and the teaching and research team and teachers are responsible for product delivery. As a marketing director, my biggest task is to get users' contact information through advertising. Since we are a start-up company with limited capital, the monthly investment limit is about 200,000 to 500,000 yuan, and 80% of our clues come from we media. ![](https://storage.googleapis.com/papyrus_images/96c8c6a0c126f80ca74ba55f5d1242003f3f7dc4b133aebdbf04385ffaa0e3df.png) Our we-media matrix is short video account, which obtains the playing volume and user clues through short videos released on platforms like Douyin, Kuaishou and XiaoHongshu. When I joined the company, it was a difficult period for the short video matrix. Douyin had passed the initial stage of lack of content and started to support human IP. At the time, the company's short video matrix was non-human. I have watched Douyin before, but I have never done professional operation. In the first week, I did three things: sorting out the current business, benchmarking the industry, and writing a specific plan. With a try attitude, I selected several teachers according to my own plan and wrote several dry articles according to the characteristics of the short video. We simply started shooting in the conference room. Fortunately, 10 days after we joined the company, the first post on our first account went viral, and the number of likes reached 20,000 within 3 hours. This fully confirms three points: the industry benchmarking is correct, the planning is correct, and the implementation details are correct. Therefore, we copied the matrix method and made dozens of accounts at a time. The number of fans of two accounts reached 2.2 million and 1.7 million respectively. There were many accounts with hundreds of thousands of fans. In our best month, we got more than 20,000 free leads from users. ![](https://storage.googleapis.com/papyrus_images/206f38e42b7d6b144a63dafe8043c1b9bf84fa1f655cb7da780fc2a7ad12c225.png) Two months into the job, my boss called me into his office and gave me a document to sign in English. It was an option grant. Again and again efforts, encounter difficulties, overcome difficulties, get results, be recognized, my confidence a little bit back. They say it's hard for startups to survive Round D, and this company failed before Round C. But this time, I didn't panic. Three companies approached me and I went to the one my boss recommended. What I've learned from my past bosses and leaders is that people are complex, relationships need to be balanced, and strengths need to be recognized. After entering the new company, I really saw the working methods and organizational forms of large companies, and my vision and ability were rapidly improved. Internet companies used to have huge bonuses, but now the downside is clear: growth is slowing, competition is fierce, workers are crazy about cutting in, and the ceiling is lower for all but a few people with options. So where is the opportunity? Perhaps because I have been working in first-tier cities, industry tuyere and short video field for several years, I perceive the development opportunity for small and medium-sized enterprises. I also believe that the most profitable self-employed people are in short Internet videos, such as every vertical segment. Although they are small in size, they can steadily obtain considerable profits every year due to their low operating costs and high profit margins. There have been many such cases around me, and there will be more in the future. Therefore, I firmly chose to be a "we media". From July 2021, I started to post videos on Little Red Book to share my career and learning experiences. Within 7 months, I received 470,000 fans' support. --- *Originally published on [raindrop](https://paragraph.com/@raindrop-2/marketing-department)*