# Crypto.com gets it

By [ramonm.eth](https://paragraph.com/@ramonm) · 2021-11-18

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[Crypto.com](http://Crypto.com) is breaking the bank with the biggest campaign crypto has seen to date.

Here's why it matters

Before we go into the details, unless you've been in a cave the last 2 weeks, you know [crypto.com](http://crypto.com) has been getting lots of attention. This is their original press release on their new global campaign

[https://blog.crypto.com/crypto-com-launches-global-brand-campaign/](https://blog.crypto.com/crypto-com-launches-global-brand-campaign/)

This includes (not only):

*   Video with Matt Damon
    
*   Billboards worldwide
    
*   Social media
    
*   Paid ads on all main platforms
    
*   PR
    
*   And now, in a stunt for the books, renaming Staples Center as [Crypto.com](http://Crypto.com) Arena
    

[https://twitter.com/cryptocom/status/1460840630779887616](https://twitter.com/cryptocom/status/1460840630779887616)

Back to the question, why does it matter?

[Crypto.com](http://Crypto.com) employs 2.6k people across the world, has >10M users and one of the strongest brands in the industry.

For comparison, Binance has around 28M, Metamask 10M, Uniswap 2.5M and Kucoin 2M

So, [crypto.com](http://crypto.com) is a big market player

The key difference between all of those players and [crypto.com](http://crypto.com) is:

[Crypto.com](http://Crypto.com) is much more user friendly.

Retail won't care about slippage, gas fees, crosschain compatibility and so on.

Mass adoption won't come until people can use crypto without worrying about these things

[Crypto.com](http://Crypto.com) solves that for them:

*   Easy to use app, similar to Revolut
    
*   Buy and trade cryptos paying for ""fees"" but without caring about what's involved in them
    
*   Use your funds to pay IRL with their Visa cards
    

In summary, something people can learn how to use

[Crypto.com](http://Crypto.com) users can own crypto, speculate, be in the space, without the learning curve and with quick access to their funds.

Retail won't be convinced to join Discord servers and understand liquidity pools.

Until it's made easy for them, they won't join

These guys are going after that market, and with this move, they prove they are going big.

Binance is also trying to make simple versions of their products, but that is within a huge suite of them.

[Crypto.com](http://Crypto.com) is all in on simplicity, and that's a good strategy.

The CRO token has been growing fast since the launch and still, at a 12b valuation, long term, it seems small.

We all know crypto will get mass adoption in due time. Gaming and NFTs will be a big part, but fungible tokens alone will too, and [crypto.com](http://crypto.com) is ready to absorb it

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*Originally published on [ramonm.eth](https://paragraph.com/@ramonm/crypto-com-gets-it)*