# Crypto.com gets it

**Published by:** [ramonm.eth](https://paragraph.com/@ramonm/)
**Published on:** 2021-11-18
**URL:** https://paragraph.com/@ramonm/crypto-com-gets-it

## Content

Crypto.com is breaking the bank with the biggest campaign crypto has seen to date. Here's why it matters Before we go into the details, unless you've been in a cave the last 2 weeks, you know crypto.com has been getting lots of attention. This is their original press release on their new global campaign https://blog.crypto.com/crypto-com-launches-global-brand-campaign/ This includes (not only):Video with Matt DamonBillboards worldwideSocial mediaPaid ads on all main platformsPRAnd now, in a stunt for the books, renaming Staples Center as Crypto.com Arenahttps://twitter.com/cryptocom/status/1460840630779887616 Back to the question, why does it matter? Crypto.com employs 2.6k people across the world, has >10M users and one of the strongest brands in the industry. For comparison, Binance has around 28M, Metamask 10M, Uniswap 2.5M and Kucoin 2M So, crypto.com is a big market player The key difference between all of those players and crypto.com is: Crypto.com is much more user friendly. Retail won't care about slippage, gas fees, crosschain compatibility and so on. Mass adoption won't come until people can use crypto without worrying about these things Crypto.com solves that for them:Easy to use app, similar to RevolutBuy and trade cryptos paying for ""fees"" but without caring about what's involved in themUse your funds to pay IRL with their Visa cardsIn summary, something people can learn how to use Crypto.com users can own crypto, speculate, be in the space, without the learning curve and with quick access to their funds. Retail won't be convinced to join Discord servers and understand liquidity pools. Until it's made easy for them, they won't join These guys are going after that market, and with this move, they prove they are going big. Binance is also trying to make simple versions of their products, but that is within a huge suite of them. Crypto.com is all in on simplicity, and that's a good strategy. The CRO token has been growing fast since the launch and still, at a 12b valuation, long term, it seems small. We all know crypto will get mass adoption in due time. Gaming and NFTs will be a big part, but fungible tokens alone will too, and crypto.com is ready to absorb it

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