# Sui Name Service DAO

By [Blackstone](https://paragraph.com/@redsk) · 2023-01-16

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My name is [Anthony](https://twitter.com/mistertoucan) and I’m the founder/CEO of StorkLab and the Sui Name Service protocol — releasing next week. But, before then…

**_I’m here to explain how the Sui Name Service will be a company for the people by the people. Exclusively on Sui._**

Crypto is a force for good. And we intend to use it to change many people’s lives in a positive way. In light of the FTX situation, we believe its appropriate for users to view companies in the space skeptically.

So for that reason, I’m detailing the entire structure of the Sui Name Service and the company behind it, StorkLab LLC.

StorkLab LLC is a company bridging the gap between web2 and web3 through traditional industries. Our main idea is that the projects on-chain make the chains. Blockchain technology could be excellent, but without good projects, mass adoption will never come.

That’s where we come in.

We seek to build consumer-facing software products on Sui. Our software’s focus is SAAS-based, excellent UI/UX, themes, and DAO-ownership. Our goal is for every project to be owned via a DAO and more importantly, the people that support it. This is all based on the core belief:

**Protocols ought to be owned by the people that use them.**

Centralization is not web3. We are.

Sui Name Service
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The Sui Name Service is the first of our software products on Sui. It fills the void for Sui domain names and on-chain identity. Our focus is gaming, and the goal is for the project to be owned by the community.

It is no secret that the Sui Name Service will have a DAO, under the token $SNS. The Sui Name Service will be registered as a legal entity off-shore and be owned through the $SNS token.

StorkLab LLC will be the exclusive developer of the Sui Name Service and the $SNS token will be used to vote on use of community funds, feature changes, or anything related to the SNS-products / direction. This will keep ensure that feature updates happen quickly, but also give token holders an outlet to make changes in the products and receive real ownership / equity.

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*Originally published on [Blackstone](https://paragraph.com/@redsk/sui-name-service-dao)*