# Let AI Decide: Redefining Impact Without the Spin of Marketing


By [RetroPGF Community](https://paragraph.com/@retropgf) · 2025-01-16

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In recent RetroPGF funding rounds, one issue keeps coming up: well-marketed projects often overshadow the ones making the biggest impact. While visibility helps raise awareness, public goods funding shouldn’t reward flashy campaigns over essential contributions that keep ecosystems running.

So how do we fix this? How can funding focus on true value instead of promotional hype?

That’s where Deep Funding comes in. Backed by Vitalik Buterin and key Web3 partners like VoiceDeck, Gitcoin’s Allo Protocol, Open Source Observer, Drips, Pairwise, and Eval Science, this new initiative uses advanced AI to measure real impact—not marketing buzz.

By prioritizing data-driven decisions over subjective judgments, Deep Funding aims to ensure that the projects driving the Ethereum ecosystem forward get the resources they deserve.

This could revolutionize public goods funding, not just for Ethereum but for Web3 as a whole. 

Let’s explore how it works and why it matters.

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**Marketing Bias in Public Goods Funding**
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**_The Visibility Trap_**

In web3 public goods funding systems, well-promoted projects often overshadow essential ones. This creates a trap where critical infrastructure—like cryptographic libraries or dependency management tools—is ignored. These projects, which form the backbone of Ethereum’s ecosystem, struggle to get the funding they deserve.

**_The Resource Drain for Builders_**

Builders often face a tough choice: focus on their work or spend time on marketing. Instead of creating value, they’re forced to run costly campaigns to secure resources. This divide wastes time and energy, often rewarding projects with better marketing rather than greater impact.

**_The Problem: Marketing Over Merit_**

Current public goods funding systems rely heavily on human decision-making, which is susceptible to biases, time constraints, and knowledge gaps. Evaluators often lack the capacity to fully analyze a project's impact across interconnected ecosystems. As a result, they lean on surface-level indicators like popularity or branding. This approach often rewards projects with strong promotional efforts over those providing essential yet less noticeable contributions, leading to inefficient use of resources.

![](https://storage.googleapis.com/papyrus_images/d9a8386a845b6424b4266cd751a37782.jpg)

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**Enter Deep Funding: AI as the Equalizer**
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Deep Funding leverages two core technologies—Deep Graph and Deep Learning—to reimagine how impact is measured:

**_1\. Deep Graph: Mapping Interconnected Contributions_**

Instead of evaluating projects in isolation, Deep Graph analyzes their relationships within the ecosystem. By mapping Ethereum’s 40,000+ open-source dependencies, it uncovers how foundational infrastructure and collaborative synergies drive value. This "networked impact" approach ensures that even low-visibility projects receive the recognition they deserve for their vital roles.

**_2\. Deep Learning: Precision and Scalability_**

Deep Learning uses advanced AI models to assess the graph's data and allocate funding effectively. The AI engine works alongside a jury of human experts who validate its outputs through spot-checking. This hybrid approach ensures fairness while eliminating the inefficiencies of manual evaluation.

![](https://storage.googleapis.com/papyrus_images/951c139fa83d45c39e9fe5ab7d1bbd77.jpg)

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**The Deep Funding Process**
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**Mapping Dependencies**

Deep Funding begins by creating a detailed graph of Ethereum’s open-source dependencies. Nodes represent individual projects, while edges show their connections.

**Weighting Contributions**

AI allocators assign weights to each dependency, determining their relative importance. Questions like "How critical is dependency A compared to dependency B?" guide this process.

**Human Validation**

A jury of experts reviews random sections of the graph to validate the AI's assessments, ensuring alignment with human judgment.

**Fund Distribution**

The AI model that aligns most closely with human validation determines the final funding allocations, distributing $250,000 to impactful projects.  

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**Benefits of AI-Driven Funding**
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**_Eliminating Bias_**

AI removes subjective preferences, ensuring that funding decisions are based purely on measurable impact rather than marketing or personal relationships.

**_Highlighting Foundational Work_**

Projects like cryptographic protocols or developer tools, often overlooked by traditional methods, gain recognition for their essential contributions.

**_Efficiency and Scale_**

By automating data analysis, AI handles large-scale evaluations quickly and accurately, freeing up human evaluators to focus on strategic oversight.

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**How Deep Funding Partners Drive Change**
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The success of Deep Funding relies on collaboration among leading Web3 organizations:

*   Gitcoin - ops and data science
    
*   Pairwise - app for the comparisons between dependencies
    
*   Open Source Observer - the unweighted graph, preparing data in the competition, providing the github dependency data to pairwise
    
*   Drips - sending out the funding to repos once weights are decided
    
*   Voicedeck - program manager, communication, etc
    
*   Eval science - hosting a weekly seminar series for the community
    
*   Pond - competition platform for the contest
    
*   Vitalik Buterin – Leading the mission
    

[![](https://storage.googleapis.com/papyrus_images/2ffa87daaaab2c31cfa19326e1244289.png)](https://deepfunding.org/)

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**Join the movement**
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Deep Funding demonstrates the transformative potential of AI in creating a fairer, more efficient funding ecosystem. By eliminating the need for marketing and focusing on measurable impact, it paves the way for a more inclusive Web3 future.

Be part of this revolution - explore [deepfunding.org](http://deepfunding.org) and see how you can contribute to reshaping public goods funding for the better.

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*Originally published on [RetroPGF Community](https://paragraph.com/@retropgf/let-ai-decide-redefining-impact-without-the-spin-of-marketing)*
