# Marketing on the block

By [SamuelvanD.eth](https://paragraph.com/@samuelvand-eth) · 2021-12-13

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Blockchain technology adoption grows across may industries. The impact and potential is substantial. What will it mean for marketing?

1.  Decentralised media & marketing research of what people think/watch/buy/do? (ie. incentive based, fully anonymised tracking of real behaviour, decentralised available)
    
2.  Decentralised buying of media? (no more large aggregators, media agencies)
    
3.  Decentralised validation of external marketing claims? (Ie cheapest according to research X, our supply chain has the least CO2 emission, etc )
    

More?

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*Originally published on [SamuelvanD.eth](https://paragraph.com/@samuelvand-eth/marketing-on-the-block)*