# The point isn’t to win - It’s to keep playing. 

*#Newsletter #Week37*

By [Sara Endestad](https://paragraph.com/@saraendestad) · 2025-09-12

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Maybe you’ve seen that post by entrepreneur Alex Hormozi.

Maybe not. _(And if so: you’re welcome - he’s dangerously wise.)_

Those words have been playing on _repeat_ in my mind — all week.

I think it’s because I just kicked off a new marketing campaign, and after five years of entrepreneurship, my mind _still_ keeps telling me:  
“OHH!! When we hit _this_ number of clients, we’ll finally be good/happy/satisfied.”

But that’s a lie — because the _only_ point of having a business… is to _keep having a business_.

So every time my mind goes there, I reply:

“No, the point isn’t winning — it’s _keeping_ playing. You gotta build a business that makes you _excited_ to wake up and keep playing.”

Game. Changer.

  

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**Life update** ✨

**This week, I managed to "_keep the most important thing, the most important thing.”_**

**Not gonna lie though — it was hard.** I work so hard on other people’s and clients’ businesses that I forget my own, but this week I finally launched a marketing campaign that I’ve had quite some resistance towards. But I feel SO good now that it’s out.

📚 **BOOKS!** If you follow me on [Instagram](https://www.instagram.com/saraendestad), you already know I’m _addicted_ to a book about addiction. (The irony isn´t lost on me.) It´s Elizabeth Gilbert’s new book "[_All the Way to the River"_](https://www.amazon.com/All-Way-River-Love-Liberation/dp/0593540980)\- And oh. My. God. — The honesty and vulnerability in this book... _wild_. Just go read it, you won´t regret it.

Also, my hamstring is injured (due to overstretching and overtraining) — and now I can't stretch for a couple of days. Annoying, but I’m used to there always being _“something”_ — simply part of being addicted to dancing too, heh.

Other than that, I’ve been in such a monk mode lately that I barely know what’s going on in the world. But hey — I _did_ vote, so I feel like I’m at least _somewhat_ involved with what’s going on out there.  
  
Talk next week <3

  

/Sara ❤

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*Originally published on [Sara Endestad](https://paragraph.com/@saraendestad/the-point-isnt-to-win-its-to-keep-playing)*