# Two concepts I’ve lived by this week. 

> #Newsletter #Week7

**Published by:** [Sara Endestad](https://paragraph.com/@saraendestad/)
**Published on:** 2026-02-13
**URL:** https://paragraph.com/@saraendestad/two-concepts-ive-lived-by-this-week

## Content

Everything is research. When I started my business five years ago, I had a mentor who knew I hated sales calls. He said I needed to do at least 20 for market research. Not for money, not for sales - for research. That framing changed everything for me. Instead of doing sales calls, I did research. I understood painpoints, I understood their psychology - it was fun. And! It showed me the kind of people I wanted to work with. So, I adjusted my marketing so I could speak directly to my clients’ pain points—and only to my perfect future client. Yes, it was after that my business, Suksess-Strategi, really started booming. #Win Delete everything that sits in a sentence with “should.” After dance class last Saturday, I talked to one of my dance buddies (gosh, do I love the people there). I told her about my struggles with knowing what to say yes or no to socially. I said, “I feel like I should go to this thing.” She said, “Every sentence that contains ‘should’ does not exist. Just delete everything in that sentence; you only do things you want to.” So socially now, I only do social things I want to do. (As long as I have to do something to achieve my goals and it´s worth it long-term). And every time I catch myself saying “I should,” I go, “Oh yes, delete that sentence,” and I don’t go. Serious game changes, hope you use them too. Life-update: Honestly, just click here for some exciting news. /Sara < 3

## Publication Information

- [Sara Endestad](https://paragraph.com/@saraendestad/): Publication homepage
- [All Posts](https://paragraph.com/@saraendestad/): More posts from this publication
- [RSS Feed](https://api.paragraph.com/blogs/rss/@saraendestad): Subscribe to updates