# Soul Marketplace: Endgame for Brain-Computer Interface By [SciFi4Luddites](https://paragraph.com/@scifi4luddites) · 2025-07-18 --- BCI Bio-feedback Loops ---------------------- Everybody is unique, but we share a lot. So we could be boxed into **categories**. Life always changes. So it is good idea to update them when users start to react differently at **provided content**. Why boxing people like that? Because **pair** can be created. First element belong to current user’s categories. Second: what categories are needed. So everybody who browses social media could be thrown into correct **users’ pool**. Want to join? Users’ pool is waiting for you… Just give me your reactions to content from social media. Directly from your brain. I need them, because when your reactions change, your **content feed** too. **AI model** will serve you exactly what you need. After some time job will be done. **Advertising service** will be fulfilled. Good work, human! You were amazing asset. Clicks Must Be Out ================== Click-based marketplace is outdated system. They don’t matter that much. What is more important than clicks? Creating connections with cultural products and shaping behaviors of masses. But _JavaScript_ is not enough. Audio recordings from smartphone too. Systems need to know precise emotional reactions. That’s what Brain-Computer Interface exist for! All it needs is access to servers. After mapping content consumption with emotional reaction, people could become categorized and changed. It’s just matter of time. Over and over, pattern recognition that self-learn on data coming from socials and interfaces. After billions spend on experiments, it could become very effective. Just imagine, selecting content to change emotional reactions over time. Finding exact time to serve ads. Presenting specific content like sandwich to maximize chances of impact. Everything read directly from your mind. How the hell click-based system can compete with that? Welcome To Soul Marketplace =========================== Optimal strategies for influencing consumers wait for you inside tensors and other binaries. All you need to do is buy some souls. You see, most people are identity and status processors. Just vessels for culture. You need to find right impulses and overtime, their filters will change. It’s not about lying. There is no misinformation. Just forming relationships with meanings. No matter what complex rationalizations human subject create, it’s all just words. What really matters is what makes them feel and move; what are their bonds; **what are their reactions to content.** You just need to provide right experience over and over again until identity is shaped into something new. And that’s why Soul Marketplace exist for. To provide you user base. Tech. And realize your goals. Do you want to own some humans? Foundations to Shape Souls ========================== There are unlimited paths that can be taken to create Soul Marketplace Ecosystem. Mine is just one of the possible ones to start with. **1: Categorize humans depending on their emotional reaction to content.** This is must. Models are no cheap. You cannot train model for specific person (unless you are Intelligence Agency with specific needs…). People need to be categorized so many assets will be shaped with same model. **2: Predict emotional reaction to content depending on human traits, current state and previous reactions.** Very important step before reversing. It’s easier to predict reactions than to shape them. This is going to be a technological boom in the coming years. **3: Provide content to human with specific traits to change them.** By creating multiple models that specialize in changing sets of X traits into Y, you could create multiple self-learning systems. There could be many additional dimensions. Not just emotional snapshot. Current vibes. Average reactions in seconds, minutes, hours, days. Localized for user time of day. How long user is awake (hello phones). For how long human see content served by this system. And many, many more. It’s up to specialist to find optimal dimensions for effectiveness and costs. **4: Run it over time trough chaos system.** Chaos system should update traits for individuals and decide about selecting best model _(current traits, needed traits)_ that will maximize company income. What does this mean? If somebody was selected to become radicalized into consuming left wing political products. But some external event or just randomness of human nature pushed him into right. Why not put him to group that need to be radicalized into right? From economic standpoint… It’s best choice. Who care that he was radicalized into left. Sunk cost fallacy. That should be human thing. Chaos Systems are digital. Future of advertising ===================== Masses are not good at thinking about their interests. They want to consume identity and status. And that’s it. Processing their emotional reactions to fundamentally shape their existence was always most important aspect of power. With new tech, it becomes more effective. Precise emotional relations are powerful tool for advertising. Thanks to AI that could represent them in tensors and use self-learning to recognize patterns. There will be billions spend at experiments: model that shape trait X into Y. ABC into XYZ. Model that form relationship with this kind of product for these traits… Things will be very quantitative in beginning, but after some time it could blend together into more powerful chaos systems that can predict optimal strategies to complete task of advertising: making emotional relationships with cultural product or shaping behaviors depending on client funds. Brain-Computer Interface with Internet Access Is All You Need ------------------------------------------------------------- Welcome to XXI century, flesh. If you are at least Gen Z, good luck with staying alive. Train your masking skills to survive. Hivemind is coming. There are no balance. You cannot be in-between. Either you will use BCI that has access to internet or not. Self-advertising is a thing. Corporations that provide content based on BCI data will also use it to make users addicted. You can observe it now, with our current advertising models. In my opinion civilization will split into two camps: strict avoidance of BCI connected to internet or Hivemind society. There’s no chance to balance it. Either you create slavery system where people lost self-agency to become assets of most competitive corporations. Or you make BCI connected to internet crime against humanity. Overtime it’s black or white. However, it could become localized. Same country, but different social groups that could blend sometimes. Like current edges of socioeconomic ladder. But people that are part of Hivemind and these that not will crash more. It will be never-ending cultural shock for both of them. You are BCI internet consumer or BCI internet Luddite. Overtime you must drop to the edges. --- *Originally published on [SciFi4Luddites](https://paragraph.com/@scifi4luddites/soul-marketplace-endgame-for-brain-computer-interface)*