# Sentiment: The New Era

By [Sentiment](https://paragraph.com/@sentiment) · 2024-04-10

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Sentiment Reimagined
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The core protocol has undergone significant changes that necessitate a shift in brand identity, to be more aligned with the new direction.

Sentiment was originally a lending protocol that focused on providing leverage to esoteric collateral and long-tail assets. Sentiment V1 facilitated over $40M in loan volume in the short 3 months since its inception.

The Sentiment protocol has since gone through a complete rebuild, which makes it more performant and scalable, to achieve large ambitions of being the most efficient and secure lending protocol in DeFi.

### **Visual Identity**

Sentiment’s new visual identity conveys 4 core pillars:

1.  **Novelty** → People like new ways of doing things
    
2.  **Opportunity** → Opportunity makes people optimistic about the future
    
3.  **Confidence** → Supporters and users should feel empowered by the technology
    
4.  **Accessibility** → Users should feel maximum benefit from open-sourced protocols
    

![](https://storage.googleapis.com/papyrus_images/4c4ff78630267bdd747d838de93da123aa552285af0e86644a27a7a21db759c4.png)

### **Colors**

The color palette of Sentiment is evolving into a refined gradient of blues and grays that are appealing to the eye. This transition from the original dark blue and black scheme aims to broaden the brand's appeal, introducing a sense of sophistication and optimism.

![](https://storage.googleapis.com/papyrus_images/59b5a560ccbe82a0b138ae99f6b6ad5a9c6d6816ce4aa5eea86276e211540548.png)

### **Changing the Narrative**

Sentiment’s new identity is made complete with a website and UI refresh. This is coupled with an updated main slogan that succinctly captures what Sentiment seeks to offer its users.

![](https://storage.googleapis.com/papyrus_images/d8359f8640d2cc9b95bde487f9cbc9e5e9550f365fb7eaba33235d6be7b4d95d.png)

### **The Road Ahead**

With Sentiment V2 around the corner, users can expect many updates before launch.

Refreshing the brand identity is just one of many steps necessary to bring Sentiment to fruition.

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*Originally published on [Sentiment](https://paragraph.com/@sentiment/sentiment-the-new-era)*