# Introducing Shadow's Brand Identity

By [SHADOW](https://paragraph.com/@shadow-5) · 2023-11-23

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Today marks the unveiling of SHADOW's brand identity, which includes a fresh logo, a distinctive color palette, and a carefully selected typeface.

![SHADOW Logo](https://storage.googleapis.com/papyrus_images/9d571506c166ec75ef2fa35bdd9633d427543dcf162a9719fb2e09569c237609.jpg)

SHADOW Logo

**Logomark**

Our symbol, designed with an 'S' shape, represents our imaginative persona, aiming to be friends with everyone in the space, an approachable image to foster a deeper connection with the community.

![SHADOW Wordmark](https://storage.googleapis.com/papyrus_images/7686e6d39ee2af78df6cf20f2eec6c38aafba8ffd888d6995e482f911357909b.gif)

SHADOW Wordmark

**Wordmark**

The SHADOW wordmark is created with a sharp typeface and geometric design, infusing a sense of modernity and futurism.

![SHADOW Color Palette](https://storage.googleapis.com/papyrus_images/d717cf82d8467c017fbca1c02c5cd364196c700c4f80c4cf79686fa81bde6963.gif)

SHADOW Color Palette

**Color Palette**

Purple shades dominate our palette, reflecting modern tones and vibrant colors that resonate with our dedication to creativity, innovation, and inclusivity.

![SHADOW Typography](https://storage.googleapis.com/papyrus_images/4f79f8d2e12570754c280cb52258f4217a0a153a9e43662e466d74d7a178ec42.gif)

SHADOW Typography

**Typography**

Numbers are integral to our design. To ensure excellent legibility and readability, we've opted for a typeface with a numeral aesthetic, adding a geometric touch to our visual.

![SHADOW Design](https://storage.googleapis.com/papyrus_images/e8f5d6f7946c88ca7101bee883100411ee017a541c26fc395a6b63e4ea84d543.gif)

SHADOW Design

**Design**

Guided by simplicity, modernity, and functionality, our interface maintains a clean and sharp look. We begin by introducing two solutions: SHADOW Exchange and Wallet. We aim to deliver streamlined trading tools on Flow.

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*Originally published on [SHADOW](https://paragraph.com/@shadow-5/introducing-shadow-s-brand-identity)*