# Introducing Shadow's Brand Identity

**Published by:** [SHADOW](https://paragraph.com/@shadow-5/)
**Published on:** 2023-11-23
**URL:** https://paragraph.com/@shadow-5/introducing-shadow-s-brand-identity

## Content

Today marks the unveiling of SHADOW's brand identity, which includes a fresh logo, a distinctive color palette, and a carefully selected typeface. SHADOW Logo Logomark Our symbol, designed with an 'S' shape, represents our imaginative persona, aiming to be friends with everyone in the space, an approachable image to foster a deeper connection with the community. SHADOW Wordmark Wordmark The SHADOW wordmark is created with a sharp typeface and geometric design, infusing a sense of modernity and futurism. SHADOW Color Palette Color Palette Purple shades dominate our palette, reflecting modern tones and vibrant colors that resonate with our dedication to creativity, innovation, and inclusivity. SHADOW Typography Typography Numbers are integral to our design. To ensure excellent legibility and readability, we've opted for a typeface with a numeral aesthetic, adding a geometric touch to our visual. SHADOW Design Design Guided by simplicity, modernity, and functionality, our interface maintains a clean and sharp look. We begin by introducing two solutions: SHADOW Exchange and Wallet. We aim to deliver streamlined trading tools on Flow.

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