# Esports x Web3

By [Sitaram Kakarlamudi](https://paragraph.com/@sitaram-kakarlamudi) · 2022-01-19

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Web3 commerce tools like Fungible tokens & NFT's allow esports players & teams to monetize in new innovative ways. Esports as an industry heavily relies on advertising as revenue, which creates an esports player/team dilemma, if they should focus on learning and getting better at the game competitively or make them marketable by creating content and focusing on other things that don't improve their game.

Game developers could open up their economy and integrate web3 tools to give users better incentives and ownership. Games like Axie are helping people earn a sustainable income from what people already love doing, i.e., gaming.

Play & earn is changing how people play and work, and web3 tools combine both work & play in a meaningful way. It can also be the next big job platform and help UBI (Universal Basic income) become mainstream.

Ref tweet: [https://twitter.com/CryptoRam7/status/1482045634656215040?s=20](https://twitter.com/CryptoRam7/status/1482045634656215040?s=20).

Also, web3 pushes game developers to adopt a new GDP-based business model than profit which aligns incentives. Ref tweet: [https://twitter.com/higinDAO/status/1470970051796762626?s=20](https://twitter.com/higinDAO/status/1470970051796762626?s=20)

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*Originally published on [Sitaram Kakarlamudi](https://paragraph.com/@sitaram-kakarlamudi/esports-x-web3)*