# Unconquerable Product Ownership By [Sky](https://paragraph.com/@skywtf) · 2022-09-13 --- From the Back to the Front -------------------------- I had the opportunity to share ideas around “Unconquerable Product Ownership” at [MCON2](https://www.mcon.fun/) in Denver in early September. In our Ethereum world, we often assume that we are building unconquerable products because we are building on Ethereum. However, we see many recent examples of how products, projects and DAOs are being conquered, attacked or censored. If we want to build the system that we think we are building, we need to pay more attention to important factors from the beginning and through our processes. The goal of this presentation at MCON2 was to share ideas about this topic, introduce some important tools and techniques that some might not be aware of and get more people building Unconquerable Products. I present the slides of the presentation and add in a bit of context. ![](https://storage.googleapis.com/papyrus_images/0867452da6cb8e843a8bdad44c26aac3b6af37b4b0e670e2347e729c27f230a5.png) ![](https://storage.googleapis.com/papyrus_images/4747d9feb3f2d24f9d1d405be828b23be8a22d54d72eb160ccdf67938e672091.png) A quick taste of some of the headlines we’ve seen recently: ![DNS Attack](https://storage.googleapis.com/papyrus_images/d764734c74f1043ce5a24597d193301e23a7469373d5ee777f3e1c47c917ad78.png) DNS Attack ![Frontend compromised - DO NOT USE!](https://storage.googleapis.com/papyrus_images/a84b550378eef984b0ae897544e7c8afe5a8a816bff973d7d23da1470002dcb1.png) Frontend compromised - DO NOT USE! ![Multisig compromised](https://storage.googleapis.com/papyrus_images/db15ccee4e5f13bd3c2f1d8cec012677cc9ae52162ef93098fa38767585e8dfb.png) Multisig compromised !["One small slipup" ](https://storage.googleapis.com/papyrus_images/b90a81a5d97eacc9d4b1019af03ef02480d20991eedb481a2cf22d62437446e2.png) "One small slipup" ![Domain hijacked](https://storage.googleapis.com/papyrus_images/c4801b3067df937055002bd26893731bc141bd281d9dd5a098ef0e2da57e1758.png) Domain hijacked ![Compromised Multisig](https://storage.googleapis.com/papyrus_images/960ee9803a4934629cb8740ccde8c44f149992e47dc6660d3e43d1deb36361b2.png) Compromised Multisig ![DNS hijacking](https://storage.googleapis.com/papyrus_images/b4f82708f643f4027d9c9430744dc09195782dee6add6677d8d1c4ef2b20b50e.png) DNS hijacking ![Smart contracts sanctioned](https://storage.googleapis.com/papyrus_images/bd17de19d4d9349b80891a1b9e318a2ed14f799c6c3262c4ed4d6a362f6645a9.png) Smart contracts sanctioned Not so unconquerable. ![](https://storage.googleapis.com/papyrus_images/4051fd8f18d4a9965515f16efeb7874607ca56516f2d0c9dfa066b15b3201202.png) ![](https://storage.googleapis.com/papyrus_images/717d0df9292a3be39dd623b45bd9b7fa1a1d5684d5e6f45fc169824b6b46d923.png) Can we build products with more obstacles and more opposition? ![](https://storage.googleapis.com/papyrus_images/7f54d5a545c977f022dd645f2aeedcb1c087e9c8eeb52fc9f5a5a881f31a18b5.png) Decentralization as a DEFENSE MECHANISM! ![](https://storage.googleapis.com/papyrus_images/7757f67dfe9a335f9ffe672e095386a4bcf11d9e79e6d7c96774a99aaad92d14.png) ![](https://storage.googleapis.com/papyrus_images/2f17e2446155f8cf07e3d9bcdda75793640dc49af5dc02bb7bf1eab09c4a9f58.png) ![Strong as the weakest link](https://storage.googleapis.com/papyrus_images/87e0bb1e5ad67c7d52443b5ae980d3acbfd3b3e2b7647b59223188367691a5ac.png) Strong as the weakest link We must eliminate all central points of failure. ![](https://storage.googleapis.com/papyrus_images/26d2af17aaf6be2efe5376f038911ae03214afe8c96917695ea3334c69779950.png) ![Necessary Tool Box](https://storage.googleapis.com/papyrus_images/827902182d2894fd192941224bd3013b4886e67a36152685f9bf5ba4cc3fa71a.png) Necessary Tool Box ![Internet](https://storage.googleapis.com/papyrus_images/d279658c4e442dd2c6824411adc6eccfcab206e56a142855f2e174bac9c5d6b1.png) Internet ![Blockchain](https://storage.googleapis.com/papyrus_images/2fad454479ec4a0a7df0bf079b4b27d5f73daa0676c4a7026bc84de493f7c475.png) Blockchain ![Ethereum](https://storage.googleapis.com/papyrus_images/b5785da1aa4be3163381462208a77b9772475399c29661aa8027b07bbfe5dbf7.png) Ethereum ![DAOs](https://storage.googleapis.com/papyrus_images/1be90fb2d0101fdbfac4a446660c2d73fc89705033cf195ad6074fbb7506183c.png) DAOs ![ENS](https://storage.googleapis.com/papyrus_images/eb5a017cdf3923fc3c268f2f112653a92e72993b1da5c34b3a8403954c8d525a.png) ENS ![IPFS](https://storage.googleapis.com/papyrus_images/fa2bc1666c8ed5120fd6d9a51b987c7015a2568ae9c980c7eab19bed7bf39038.png) IPFS ![Decentralized Code Storage](https://storage.googleapis.com/papyrus_images/0ef6de08f3fbff430af98dc3f8174765e8d11f2da8b7ec479a81c2e6fad1483d.png) Decentralized Code Storage ![](https://storage.googleapis.com/papyrus_images/1c15a28b9f70272f1661774a79381d5c46f028000d598d9f32d336d40ecc79a2.png) ![](https://storage.googleapis.com/papyrus_images/82f712ec7e0bfe922483a633b4e8b4ccd664d83c54e7abe440d1c920419cd88e.png) ![](https://storage.googleapis.com/papyrus_images/fc3a3d6b8337af984116059f167b9b9206fc3a45f200365d5492c09805ef3dff.png) ![](https://storage.googleapis.com/papyrus_images/ddd0ea9b3767d31452dce17ba8ed70d7d96ff34411537b83fc6208dbdfb178b7.png) ![](https://storage.googleapis.com/papyrus_images/1c269a93af4e24477a9868439d7d3dd55e8b64f3249ec42c14b1de34e572f0ab.png) ![](https://storage.googleapis.com/papyrus_images/cc7afe8cc44c7794581726008f163c54e9c934bd88a3e993107e75183774dff5.png) ![](https://storage.googleapis.com/papyrus_images/c45e451b0a94777184ed427720fd265a6c3bae4c94bfac841bdb57a8d0fdcc7c.png) ![](https://storage.googleapis.com/papyrus_images/433ce8ed00e3b823b96defd340c75da599c1073177f56de45745770f0737e94a.png) ![Many front-ends creates uncertainty](https://storage.googleapis.com/papyrus_images/65621493341c9434b700a0c713df08e53a9d3b6d1c1af089a2f816f1bc3bea9b.png) Many front-ends creates uncertainty We need more people running infrastructure and nodes. ![Run More Nodes](https://storage.googleapis.com/papyrus_images/664d4e320c9a5a0f7526935e14e9feb2f92ad4cd3bd0360e635d4ed548399b60.png) Run More Nodes We haven’t figured everything out but we do have some “Pretty Good Examples” that are striving to be Unconquerable. ![](https://storage.googleapis.com/papyrus_images/7d16fb16ff33b3f114c8faccd31241573e7dc4f002dcd1d70e439a10c04db37d.png) DXdao’s [Swapr.eth](https://swapr.eth.limo/) is a good example to look at. ![Swapr.eth](https://storage.googleapis.com/papyrus_images/1cadd90b3cd4a4dff895ac994c97336bc44f02596d957f2c5aa8c9b6935d356b.png) Swapr.eth ![](https://storage.googleapis.com/papyrus_images/e7963b5cea7999ba51cdf722930e18743d912bb11c0e030345c3652fd609e56f.png) DXdao has three years of experience owning DeFi front-ends. ![](https://storage.googleapis.com/papyrus_images/8a119cf23e647816718947fc655fbe91baf4fc957f373c05aafd7615ed4963b9.png) ![](https://storage.googleapis.com/papyrus_images/0367b18da34422c3201f53635525bfd09d9ded9d05eaf026d815bef9e17de377.png) ![](https://storage.googleapis.com/papyrus_images/9b3f5d01fa9e2cc4323e7382594080695a6474656e62060dde1a1250d5f6e027.png) ![](https://storage.googleapis.com/papyrus_images/2a719c902f22097f1aeb5c387adbf92946e2e93444a4a4406cb0dc17b9652cbe.png) ![](https://storage.googleapis.com/papyrus_images/713e48631cfc27c96ef923acf903dd25840de8928cd9cc5af2533c7a3a8088dc.png) ![](https://storage.googleapis.com/papyrus_images/802f68a11affb971157278fd722437729530d566bcee42dec6ff99fdc51e2832.png) ![](https://storage.googleapis.com/papyrus_images/66d941bde6243808d8e3045d0b8ca13eaa8ca6542f148f69c20d2f9665e52b92.png) Take a few minutes to try to think of the weak points in this system. What can bring this down? What can conquer this product? ![](https://storage.googleapis.com/papyrus_images/90cbcf204abf3e9d03b269b257ece86b8f400879019a662fe530d4da3e454c55.png) ![Thank you](https://storage.googleapis.com/papyrus_images/be61d7aa17afe575230dd29615196cc78287e88b7af2c35a778b690e4f9c610e.png) Thank you ![See you in Bogota!](https://storage.googleapis.com/papyrus_images/8dca8116be232928b2de4f01b663d364cfcce504542726ccb0b39bddd19b65ca.png) See you in Bogota! Find out more details about Infinite Genesis Edition hackathon in Bogota Oct 7-9, 2022 at: [https://infinite-hackathons.eth.limo/](https://infinite-hackathons.eth.limo/) This hacker-first event has some awesome organizers:      DXdao: [https://dxdao.eth.limo/](https://dxdao.eth.limo/)      HOPR: [https://hoprnet.org/](https://hoprnet.org/)      Brink: [https://www.brink.trade/](https://www.brink.trade/)      Kleros: [https://kleros.io/](https://kleros.io/) ![Infinite Genesis organizers](https://storage.googleapis.com/papyrus_images/0947331fb9d7c3ecf2fd0da8f045e3b7dc4988165926479a3181dceec0b05afa.png) Infinite Genesis organizers ![DAOGMI](https://storage.googleapis.com/papyrus_images/dcf87bce50bd3df0fcf1a57ad8dce20bd9eed9a5836a7431bd2816848a3d4cde.png) DAOGMI Thank you for taking the time to view this. If you have any thoughts or other ideas, please reach out on Twitter to [@sminert](https://twitter.com/sminert) . Always happy to chat! --- *Originally published on [Sky](https://paragraph.com/@skywtf/unconquerable-product-ownership)*