# Unconquerable Product Ownership 

**Published by:** [Sky](https://paragraph.com/@skywtf/)
**Published on:** 2022-09-13
**URL:** https://paragraph.com/@skywtf/unconquerable-product-ownership

## Content

From the Back to the FrontI had the opportunity to share ideas around “Unconquerable Product Ownership” at MCON2 in Denver in early September. In our Ethereum world, we often assume that we are building unconquerable products because we are building on Ethereum. However, we see many recent examples of how products, projects and DAOs are being conquered, attacked or censored. If we want to build the system that we think we are building, we need to pay more attention to important factors from the beginning and through our processes. The goal of this presentation at MCON2 was to share ideas about this topic, introduce some important tools and techniques that some might not be aware of and get more people building Unconquerable Products. I present the slides of the presentation and add in a bit of context.A quick taste of some of the headlines we’ve seen recently:DNS AttackFrontend compromised - DO NOT USE!Multisig compromised"One small slipup"Domain hijackedCompromised MultisigDNS hijackingSmart contracts sanctionedNot so unconquerable.Can we build products with more obstacles and more opposition?Decentralization as a DEFENSE MECHANISM!Strong as the weakest linkWe must eliminate all central points of failure.Necessary Tool BoxInternetBlockchainEthereumDAOsENSIPFSDecentralized Code StorageMany front-ends creates uncertaintyWe need more people running infrastructure and nodes.Run More NodesWe haven’t figured everything out but we do have some “Pretty Good Examples” that are striving to be Unconquerable.DXdao’s Swapr.eth is a good example to look at.Swapr.ethDXdao has three years of experience owning DeFi front-ends.Take a few minutes to try to think of the weak points in this system. What can bring this down? What can conquer this product?Thank youSee you in Bogota!Find out more details about Infinite Genesis Edition hackathon in Bogota Oct 7-9, 2022 at: https://infinite-hackathons.eth.limo/ This hacker-first event has some awesome organizers: DXdao: https://dxdao.eth.limo/ HOPR: https://hoprnet.org/ Brink: https://www.brink.trade/ Kleros: https://kleros.io/Infinite Genesis organizersDAOGMIThank you for taking the time to view this. If you have any thoughts or other ideas, please reach out on Twitter to @sminert . Always happy to chat!

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