# Surface

> Writing on Web3 design, DeFi UX, crypto branding, and what actually makes interfaces trustworthy.

By Alessandro — Web3 Creative Director.

→ Portfolio: somaryuu.xyz
→ DEV.to: dev.to/somaryuu
→ X: x.com/somaryuu

## Recent Posts

- [MetaMask Had 30 Million Users and Still Lost the UX War. Here's the Autopsy.](https://paragraph.com/@somaryuu/metamask-had-30-million-users-and-still-lost-the-ux-war-here-s-the-autopsy)
- [The Three Screens Every DeFi Product Gets Wrong (With Receipts)](https://paragraph.com/@somaryuu/the-three-screens-every-defi-product-gets-wrong-with-receipts)
- [The Designers Who Almost Quit Crypto Built the Best Products in It](https://paragraph.com/@somaryuu/the-designers-who-almost-quit-crypto-built-the-best-products-in-it)
- [Web3 Design Principles for DeFi Dashboards](https://paragraph.com/@somaryuu/web3-design-principles-for-defi-dashboards)
- [Web3 Design: Why Beautiful Interfaces Are Also the Most Usable](https://paragraph.com/@somaryuu/web3-design-why-beautiful-interfaces-are-also-the-most-usable)
- [What Web3 Founders Actually Think About Design (And Why Most Get It Wrong)](https://paragraph.com/@somaryuu/what-web3-founders-actually-think-about-design-and-why-most-get-it-wrong)
- [Why Web3 Founders Keep Getting Ghosted by Good Designers (And How to Fix It)](https://paragraph.com/@somaryuu/why-web3-founders-keep-getting-ghosted-by-good-designers-and-how-to-fix-it): The design talent shortage in Web3 is not about money. It is about the conditions teams create before they hire.
- [The 15-Minute Audit Every Web3 App Needs Before It Launches](https://paragraph.com/@somaryuu/the-15-minute-audit-every-web3-app-needs-before-it-launches): A practical checklist for catching the UX failures that no smart contract audit covers.
- [What Uniswap, Phantom, and Rainbow Did That Nobody Else Copied](https://paragraph.com/@somaryuu/what-uniswap-phantom-and-rainbow-did-that-nobody-else-copied): Three products define Web3 design. Everyone references them. Almost nobody copies the actual decision that made them work.
- [Web3 Onboarding Is Not a Wallet Problem. It Is a Trust Problem.](https://paragraph.com/@somaryuu/web3-onboarding-is-not-a-wallet-problem-it-is-a-trust-problem): Making every risky step legible — not hiding wallets.
- [DeFi Dashboards Should Show Consequence, Not Just Data](https://paragraph.com/@somaryuu/defi-dashboards-should-show-consequence-not-just-data): Showing a metric is not the same as explaining what it means for the next decision.
- [Crypto Branding After the Token Launch](https://paragraph.com/@somaryuu/crypto-branding-after-the-token-launch): Why crypto brands get weaker after launch — and how to design for trust after the hype.

## Blog Information

- [Homepage](https://paragraph.com/@somaryuu/): Main blog page
- [RSS Feed](https://api.paragraph.com/blogs/rss/@somaryuu): Subscribe to updates

## Optional

- [All Posts](https://paragraph.com/@somaryuu/): Complete post archive
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