# Stack Digest #1 - I'm in a committed relationship with Delta Airlines

*Recognizing and rewarding the relationships that matter*

By [Stack Digest](https://paragraph.com/@stack) · 2024-06-20

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_I've been in a committed relationship with Delta Airlines since 2018 when I was a young management consultant flying to and from New York to Boston every week for 6 months. I was monogamous with Delta and racked up 100K SkyMiles to prove it._

_But things were far from perfect._

![](https://storage.googleapis.com/papyrus_images/e829cf55f0c756da298edbcbbc6641f4.png)

_The planes were old, the A/C never worked, the seats often didn't recline - so I asked Delta "why stick with you when there are newer, younger planes out there?" They responded in song, "I don't want to lose your love, this fliiiiiight"._

_Words are cheap, so they gave me an additional 80K "complaint miles", which I proceeded to use for roundtrip flights from New York to Hawaii. Covid hit a week later. Love you, Delta._

**\-** [**bradorbradley.eth**](https://x.com/brad_or_bradley)

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👋 **Welcome to the inaugural Stack digest!** The Stack digest is a weekly newsletter about loyalty programs, points, and the roundup on all things [Stack.so](https://Stack.so) enjoyed in **5 mins or less.**

![](https://paragraph.xyz/editor/callout/tip-icon.png)

### 🤔 **Stack.so what?**

[Stack](https://stack.so) enables anyone to create and manage a loyalty points program onchain. **Our mission is to recognize and reward the relationships that matter.** Stack is for creators, communities, applications, and businesses of **all types, stages, and budgets**.

![](https://storage.googleapis.com/papyrus_images/0ba41c8aa3e912b8375af6ea4af3c3ff.png)

Loyalty Programs 101

### What we'll cover 👇

*   🛠 **Product updates** - introducing the explore page and a recap of claim frames
    
*   🤝 **Program showcase** - the scenecoins are building luxury loyalty programs
    
*   📰 **Loyalty in the news** \- Bilt Rewards in hot water, the past/present/future of Starbucks, and Malcolm Gladwell on the science of shopping
    

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### 🛠 Product updates

🚀 Since we [launched our points chain](https://x.com/stackdotso/status/1767226987293110774) 3 months ago, we've spoken to 150+ creators, communities, applications, and businesses about loyalty programs and onchain points. Check out the [Stack explore page](https://www.stack.so/explore) and browse the leaderboards from some of our programs👇

![](https://storage.googleapis.com/papyrus_images/552d98ade20c8e6e80479e10f0b78fd7.png)

🥳 We also released [**claim frames**](https://x.com/stackdotso/status/1778861454814245152) to help teams grow their Farcaster channel followings and distribute token rewards. Claim frames have driven a cumulative **20,000 new followers** to channels for /Drakula, /Zerion, /Decent, /Imagine and /[Rarible](https://warpcast.com/stackdotso/0x68579f4d), with **25,000** **unique users** claiming over **$100K worth of token rewards**.

![](https://storage.googleapis.com/papyrus_images/bc1892a196eb181f44a37b34515d5051.png)

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### 🤝 Program Showcase

🪙 The scenecoins are jumping into loyalty programs. Higher and 747 Airlines teams have both created robust loyalty programs with Stack, and stunning program pages to go with them.

![](https://storage.googleapis.com/papyrus_images/158628c3f81b48901a4f4073fec8cc21.png)

**↑** [**Higher's program**](https://points.aimhigher.net/) focuses on **incentivizing holding and providing liquidity** for the $HIGHER token., Higher aims to increase the token float by providing a 500% point boost to users who supply liquidity on Uniswap.

![](https://storage.googleapis.com/papyrus_images/8f53e6f23c373b37f9206f34ceead118.png)

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![](https://storage.googleapis.com/papyrus_images/79be57c69062bd57c878bc7d530fc132.png)

✈ **747 Airlines** created the [HighMiles program](https://airport.gay/loyalty), a real loyalty program for their fake airline. Users earn HighMiles for **creating and collecting onchain media** in $CRASH. Members can [redeem HighMiles for 747-branded physical products](https://0x833a8c5d) like tote bags, notebooks, and t-shirts in their SkyMall - a collaboration with Warpshop.

![](https://storage.googleapis.com/papyrus_images/effb493832f65128f16d2edb082ef814.png)

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### 📰 Loyalty in the news

Here's what the Stack team is reading/watching/listening to this week

😱 [**BILT Rewards in hot water**](https://www.wsj.com/finance/banking/wells-fargo-credit-card-rent-rewards-8e380852) 👉 Wells Fargo is losing money on BILT Rewards, revealing the challenges associated with **funding loyalty rewards**.

☕ [**The past/present/future of Starbucks**](https://open.spotify.com/episode/4c0HfHEdkcaHLXyyM5KFAF?si=735b444b3403458a) 👉 **CEO Howard Schultz** recaps the history and current state of Starbucks, the king of loyalty programs and inventor of the coffee shop category in this 3-hour podcast interview.

🛍 [**The science of shopping**](https://www.newyorker.com/magazine/1996/11/04/the-science-of-shopping) 👉 In 1996, **Malcolm Gladwell** wrote a piece about the science of shopping. Nearly 30 years later, this piece is more relevant than ever.

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[![](https://storage.googleapis.com/papyrus_images/a741223b42d24c6eeebc51f5ae5e17a9.png)](https://stack.so)

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*Originally published on [Stack Digest](https://paragraph.com/@stack/stack-digest-1)*