# Boosting user personalization with Labels

By [Superdao 🦸](https://paragraph.com/@superdaoapp) · 2023-06-01

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In the dynamic world of digital marketing, reaching the right audience with the right message is crucial for the success of any project. Superdao recognizes this need and has introduced Labels enabling tailored targeting based on specific acquisition and retention goals defined within your marketing strategy.

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### Unveiling user personality and interests through wallet analysis

Superdao offers two types of labels

*   **Persona** labels provide insights into the user's personality. For example, the **Hunter** label describes those users who primarily acquire NFTs through airdrops and accumulate them to resell them for a higher value.
    
*   **Interest** labels reflect user hobbies. Examples include **Art** and **Music**.
    

Explore our [Label Guide](https://www.notion.so/6cc022cbd463491abe781a06d3da7abd) to get a deeper understanding of the labels that we provide.

![Superdao wallet list preview](https://storage.googleapis.com/papyrus_images/beeeab415dcb4a2520045f040d10ff9e36ea6f4098018d125c3f816764edf4d2.png)

Superdao wallet list preview

Let's dive into a few simple use cases that demonstrate the relevance and value of Superdao Labels for any project.

### Genuine Web3 audience understanding

One of the challenges in the blockchain space is differentiating real Web3 users from non-human wallets or speculative traders. With Superdao you can apply filters to exclude **Hunters** and **Non-Human** wallets in the Filters and obtain a list of real Web3 user wallets specifically relevant to your project. As a result, you can target the most active and valuable users in the ecosystem.

### User scoring for private product access

Imagine you're planning to launch a new beta product for your DeFi project and want to grant access to the most active Web3 traders among your customers. Superdao simplifies this process by allowing you to easily identify and prioritize the most active traders in the Web3 space through the creation of a segment using the **DeFi Trader** label. This approach ensures exclusive access to highly engaged individuals, fostering a sense of exclusivity and building a loyal user base from the start.

### Personalized customer journeys for enhanced user experience

Leveraging Superdao Labels, you can segment your audience based on their interests and preferences, delivering tailored user journey experiences. For instance, you can provide personalized onboarding and in-product recommendations for new users based on their specific interests. By doing so, you foster stronger engagement with your audience and maintain high user retention metrics.

### Influencer targeting and partnerships

Superdao facilitates the identification of influencers who align with your project's goals and values. By utilizing Persona and Interest labels, you can pinpoint influencers who not only possess relevance within your industry but also resonate with your target audience. This enables you to establish meaningful partnerships that amplify your reach and drive user adoption.

![Superdao user profile preview](https://storage.googleapis.com/papyrus_images/f9a34b323c9df86e3d886c659c4229b2493ecad5f0e5ee2d47f8e806056d7d87.png)

Superdao user profile preview

> **Get** [**free beta access**](https://go.superdao.co/VJ1UBA) **to Superdao and revolutionize your audience segmentation strategies.**

[https://go.superdao.co/VJ1UBA](https://go.superdao.co/VJ1UBA)

_Superdao team_

[Twitter](https://twitter.com/superdao_co) | [Telegram](https://t.me/daoheroes) | [LinkedIn](https://www.linkedin.com/company/superdao-co/)

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*Originally published on [Superdao 🦸](https://paragraph.com/@superdaoapp/boosting-user-personalization-with-labels)*