# Simplifying web3 audience analysis with Audience overview

By [Superdao 🦸](https://paragraph.com/@superdaoapp) · 2023-05-18

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Today we would like to present Audience overview, our core feature designed to simplify your web3 analytics journey.

Grasping a target audience in Web3 is complex due to diverse blockchain users. Businesses can overlook details while parsing multiple data sources. Audience Overview eases this by aggregating key data like wallet balances, activity, and trends, making the application of Web3 audience insights more efficient.

### Your key to tailored audience understanding

Effortlessly group crypto wallets by shared traits or interests for more effective interaction. Whether dealing with NFT enthusiasts, art connoisseurs, or web3 developers, import your audiences or select from our ready-made categories to enrich your understanding and boost engagement.

![Audiences menu](https://storage.googleapis.com/papyrus_images/22c9ccdda616f21f1fd76ccc6451898db5eb71a9f772093a43c01561dc55db94.png)

Audiences menu

### A snapshot of essential audience insights

Get an immediate understanding of your audience dynamics with Highlights.

![Highlights widget](https://storage.googleapis.com/papyrus_images/9785616a5d02095f99de70492a31bf7472a892aec0da4a1decaccd4883082a53.png)

Highlights widget

In essence, Highlights reveals:

*   Wallet balances in USD (based on ETH, USDT, USDC, DAI)
    
*   Wallets' activity in the last 30 days
    
*   Influencers (wallets with 3k+ Twitter followers)
    
*   Twitter-linked wallets
    
*   NFT ownership
    
*   Early adopters (wallets holding early access NFTs)
    
*   Email addresses collected by Superdao
    

For more details, tap All insights button to delve into the **Audience overview**, **Wallets overview**, and the trending **NFT collections**.

### Wallet properties for comprehensive understanding

Eight properties characterize each wallet on our platform: Wallet Address, Superrank, Labels, Balance, NFTs, Twitter, Activity, and Contacts. These elements contribute to a thorough understanding of the wallets in your audience. [Learn more about Wallet Properties here](https://superdao.notion.site/Audiences-Wallets-Guide-4b5c8b48c24d4293a7573009503d8619)[.](https://www.notion.so/cbb0e714dd54496b98d232e292a0871f)

![Wallet properties widget](https://storage.googleapis.com/papyrus_images/d031e8b1daf3334de0f0717c87e22a861a8bf814060f671e70e9e0a374ef51ec.png)

Wallet properties widget

### Analytics data export for effective analysis

Data analysis requires flexibility, and with Audience overview, you've got it. Export your audiences as a CSV file for easy analysis and integration with third-party tools. The exported audience data will be delivered directly to your inbox.

![](https://storage.googleapis.com/papyrus_images/7583da7f5932dd06e6b02fcb78b0fd462ea3b946dc419bd7ab033a4589e9fd54.png)

### Your guide to exploiting audience insights

1.  **Web3 marketing campaigns:** Draw upon audience behavior and interests to strategize marketing initiatives.
    
2.  **NFT project launch:** Use Highlights to find influential wallets and the right audience for successful NFT project rollouts.
    
3.  **Influencer identification and engagement:** Build robust relationships by discovering key influencers within your target audiences.
    
4.  **Competitive analysis in crypto markets:** Import the users of your competitors to gain valuable insights and effectively target them.
    
5.  **Community management:** Foster better engagement by understanding community members' interests through Highlights.
    
6.  **Third-party data integration:** Export the audience data in a CSV file to enrich the tools you use with more data.
    
7.  **Customized user experience:** Create personalized user experiences using the Wallet properties.
    

**_Submit a request for_** [**_free beta access_**](https://go.superdao.co/mWHxHh) **_to Superdao to try out the feature and experience the benefits for yourself._**

[https://go.superdao.co/mWHxHh](https://go.superdao.co/mWHxHh)

_Superdao team_

[Twitter](https://twitter.com/superdao_co) | [Telegram](https://t.me/daoheroes) | [LinkedIn](https://www.linkedin.com/company/superdao-co/)

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*Originally published on [Superdao 🦸](https://paragraph.com/@superdaoapp/simplifying-web3-audience-analysis-with-audience-overview)*