# Web3 Growth Trends 2023

By [Superdao 🦸](https://paragraph.com/@superdaoapp) · 2023-07-04

---

In this report you will find an overview of the Web3 market, focusing on user activity and behavior.

It is structured into three key sections: **Web3 Market Size**, **Benchmarking the Leaders**, and **Key Personas and Behavior Patterns,** each offering a unique perspective and accurate analysis of the web3 landscape.

For this report, we’ve indexed 300M+ wallets on the Ethereum and Polygon networks and obtained DAO voters’ data from the Snapshot API. Learn more about how we calculated metrics for the report in the _Methodology_ section below the report.

**Key findings and insights**
-----------------------------

*   **Despite the crypto winter, the Web3 market remains active** with 9.51M wallets that have conducted at least one outgoing transaction, and among them, 5.65M have spent money in the last 30 days.
    
*   **The approximate market size of casual Web3 is 10M**, supported by the number of ‘casual’ Web3 users who have been active in the last 30 days, hold 1+ tokens and NFTs, and maintain a balance of $100+.
    
*   **The central part of the Web3 market is 1M**, backed by the number of users who have been financially active in the last 30 days, hold diverse token and NFT collections (10+ unique assets), and carry a balance of $1k+. This user cluster contains Web3 Natives, Whales, and Hyperactive users, represented in the _Key Personas and Behavior Patterns_ section.
    
*   **Token adoption outpaces NFT adoption**, with 8.91M wallets maintaining a balance of $100+ and only 5.91M holding more than 5 NFTs.
    

**About us**
------------

[**Superdao**](http://superdao.co/) is a wallet analytics platform built for Web3 growth teams. It allows teams to understand their customers better, learn from competitors, acquire more customers by building target lists, and communicate with them on a personalized level at scale.

> [**Join Superdao free beta**](https://go.superdao.co/6rW9ZQ) **to get live access to the data from this report. There you can analyze your users, learn from competitors, and build target lists.**

[https://go.superdao.co/6rW9ZQ](https://go.superdao.co/6rW9ZQ)

**1\. Web3 market size**
========================

This section provides an overview of key Web3 metrics as of June 2023, focusing on token and stablecoin distributions, NFT holdings, wallet balances, and recent transactions among wallets on Ethereum and Polygon chains.

### **Key metrics**

*   **360M** wallets exist across Ethereum and Polygon chains
    
*   **32.6M** have transferred at least 5 different tokens at some point
    
*   **10.1M** hold at least one of the top 5 stablecoins
    
*   **5.91M** possess 5 or more NFTs
    
*   **8.91M** maintain a balance of $100+
    
*   **9.51M** have conducted at least one outgoing transaction in the past 30 days
    
*   **5.65M** have spent money in the last 30 days
    

### **Token distribution among Web3 users (based on transfer history)**

![Wallet distribution by the number of unique ERC-20 tokens transferred. Note: Transfers on the Ethereum chain and transfers on the Polygon chain are treated as two unique tokens. Both outgoing and incoming transfers are included](https://storage.googleapis.com/papyrus_images/93a1c1efda610360a2710e2f37ab10bbe9bd23e0c752eb9b53b92f9c7ecb09f3.png)

Wallet distribution by the number of unique ERC-20 tokens transferred. Note: Transfers on the Ethereum chain and transfers on the Polygon chain are treated as two unique tokens. Both outgoing and incoming transfers are included

**Takeaways**

**69.9M stick to a single token**, which may suggest user tendencies such as:

*   Simplicity preference
    
*   Confidence in a specific token
    
*   Novice market participants
    
*   Users employing multiple wallets
    

**32.6M collectors with 5+ tokens**, which could suggest:

*   Active trading
    
*   Diversified investments
    
*   Institutional investments or traders managing diverse portfolios
    
*   Tech enthusiasts or early adopters experimenting with various tokens
    
*   Participation in airdrops
    
*   Speculations
    

### **Stablecoin distribution among Web3 users (based on wallet holdings)**

![Wallet distribution by the number of top-5 stablecoins held. Stablecoins counted: DAI, USDT, USDC, BUSD, TUSD. Assets on the Ethereum chain and assets on the Polygon chain are treated as two unique stablecoins (eg. USDC on the Ethereum chain and USDC on the Polygon chain are treated as two unique stablecoins)](https://storage.googleapis.com/papyrus_images/5349708272d16b132b069f6a02e1ccb30a76d671bbfaaf915a6b682f15170172.png)

Wallet distribution by the number of top-5 stablecoins held. Stablecoins counted: DAI, USDT, USDC, BUSD, TUSD. Assets on the Ethereum chain and assets on the Polygon chain are treated as two unique stablecoins (eg. USDC on the Ethereum chain and USDC on the Polygon chain are treated as two unique stablecoins)

**Takeaways**

**9.49M single stablecoin holders**, which can be indicative of:

*   Desire for simplicity
    
*   Trust in a particular stablecoin
    
*   Limited awareness of other stablecoin options
    
*   Users employing multiple wallets
    

**648k embrace multiple stablecoins**,

*   Diversifying for risk reduction
    
*   Utilizing different features or benefits offered by various stablecoins
    
*   Engaging with multiple platforms
    

### **NFT ownership among Web3 users**

![Wallet distribution by the number of NFTs held. Note: ERC721 and ERC-1155 tokens are taken into account. Proxy contracts are excluded](https://storage.googleapis.com/papyrus_images/2acd11d5d8e59734303b48df9b5dbfa4fb55cc69a17a1a7da92f1c182ac40013.png)

Wallet distribution by the number of NFTs held. Note: ERC721 and ERC-1155 tokens are taken into account. Proxy contracts are excluded

**Takeaways**

**30M own ≤5 NFTs,** possibly including:

*   Newcomers or casual participants trying out the NFT market
    
*   People who got an NFT as a gift or promotional item
    

**420k hold 101–1000 NFTs,** potentially indicating:

*   Strong collector or investor base
    
*   Extensive NFT hunter movement
    
*   Early adopters
    

**50k hold 1001+ NFTs,** which could represent:

*   Large-scale collectors
    
*   NFT-focused businesses
    
*   Whales
    

**Note:** There seems to be a significant overlap between token collectors, stablecoin users, and NFT owners. A detailed intersection analysis might provide deeper insights into user behavior.

### **Wallet balance distribution**

![Wallet distribution based on the balance. Note: Balance calculations include assets held in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon. Ranges are with exclusive left boundaries, eg. ($0-$1](https://storage.googleapis.com/papyrus_images/cae4d63508ece65a2c7f51ed66bb1466c1d0662769fbae1e163ca14ac3fba5b9.png)

Wallet distribution based on the balance. Note: Balance calculations include assets held in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon. Ranges are with exclusive left boundaries, eg. ($0-$1

**Takeaways**

**44.9M wallets hold ≤$1,** which might be:

*   Wallets used for no-fee transactions
    
*   Wallets where funds have been transferred elsewhere
    
*   Inactive or dormant accounts
    

**59M wallets hold $1–1000,** which could include:

*   dApp and DeFi users
    
*   Early adopters or tech enthusiasts
    
*   Casual traders
    
*   Users building up their crypto assets
    
*   Users spreading their holdings across several wallets
    

**676k wallets hold $1000+,** possibly representing:

*   Institutional entities
    
*   Large traders
    
*   Whales
    

### **On-chain activity among Web3 users**

![Wallet distribution based on the number of transactions in the last 30d](https://storage.googleapis.com/papyrus_images/94cc4cdfd2d4bb7e18d1dcb9e5637910c273e04d705e893f595b26021952e76f.png)

Wallet distribution based on the number of transactions in the last 30d

**Takeaways**

**8.6M users engaged in 1–10 transactions**, indicating a dominant presence of occasional or infrequent users. This group could include:

*   Long-term holders
    
*   Casual participants in the Web3 space
    

**55k users engaged in 101+ transactions,** representing activities such as:

*   Bot-operated wallets
    
*   Professional day traders
    
*   Business entities facilitating cryptocurrency transactions
    
*   Yield farming or liquidity mining in DeFi space
    

**We’ve also found that:**

*   The level of activity in Web3 could still be higher, as 90.7% of the wallets with $100–1000 and 87.8% of the wallets with $1001+ have shown no activity in the last 30 days.
    
*   **7.8%** is the retention rate in Web3 _(Counted as the percentage of 90–120d aged wallets with at least 1 outgoing transaction in the last 30d)._
    

### **Spending habits among Web3 users**

![Wallet distribution is based on the money spent by Web3 users (in USD). Note: Calculations include transactions made in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon. Gas fees are excluded. Ranges are with exclusive left boundaries, eg. ($0-$1](https://storage.googleapis.com/papyrus_images/8242b831434b12bcd55130f65382164727d060fc4b2af05ba9ad9f32e7e3c657.png)

Wallet distribution is based on the money spent by Web3 users (in USD). Note: Calculations include transactions made in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon. Gas fees are excluded. Ranges are with exclusive left boundaries, eg. ($0-$1

**Takeaways**

**2.4M users have spent ≤$100 in the last month** and might be:

*   Users with low financial activity
    
*   Low-income users or casual traders
    
*   Hodlers
    
*   Cost-avoidant users
    

**1.79M users have spent $100–1000,** possibly suggesting:

*   Medium-level traders or investors
    
*   Regular users leveraging crypto for daily needs, small purchases, or in-game transactions
    

**366k users have spent $1000+** and could be:

*   Institutional investors
    
*   High net-worth individuals
    
*   Liquidity providers
    
*   Project founders or developers
    

**Note:** This analysis assumes a single wallet correlates to a single user, which may not always be the case as users can operate multiple wallets. Furthermore, the nature of transactions is not specifically defined and would require a more detailed examination.

**2\. Benchmarking the leaders**
================================

In this section, we examine notable projects in the cryptocurrency space, focusing on their size, activity, and significance in shaping the industry.

**Top-50 tokens with the largest market cap**
---------------------------------------------

This list ranks tokens with the largest market cap according to ratings from Etherscan and Polygonscan. The ranking below is based on the number of unique holders.

1.  [USDT](https://coinmarketcap.com/currencies/tether/), 6M holders, $38.2B market cap
    
2.  [USDC (PoS)](https://coinmarketcap.com/currencies/usd-coin/), 3.1M holders, $26.9B market cap
    
3.  [WETH](https://coinmarketcap.com/currencies/weth/), 1.5M holders, $40.8B market cap
    
4.  [DAI (PoS)](https://coinmarketcap.com/currencies/multi-collateral-dai/), 1.5M holders, $4.5B market cap
    
5.  [SHIB (PoS)](https://coinmarketcap.com/currencies/shiba-inu/), 1.3M holders, $6.6B market cap
    
6.  [MATIC](https://coinmarketcap.com/currencies/polygon/) (Ethereum chain only), 655.5k holders, $11.9B market cap
    
7.  [LINK](https://coinmarketcap.com/currencies/chainlink/), 634.8k holders, $10.5B market cap
    
8.  [UNI (PoS)](https://coinmarketcap.com/currencies/uniswap/), 394.8k holders, $4.3B market cap
    
9.  [AAVE (PoS)](https://coinmarketcap.com/currencies/aave/), 389.5k holders, $803.2M market cap
    
10.  [MANA](https://coinmarketcap.com/currencies/decentraland/), 371.2k holders, $723.4M market cap
    
11.  [HEX](https://coinmarketcap.com/currencies/hex/), 329.2k holders, $4.2B market cap
    
12.  [CRO](https://coinmarketcap.com/currencies/cronos/), 297.8k holders, $5.2B market cap
    
13.  [SAND](https://coinmarketcap.com/currencies/the-sandbox/), 270.8k holders, $$1.2B market cap
    
14.  [WBTC](https://coinmarketcap.com/currencies/wrapped-bitcoin/), 225.1k holders, $4B market cap
    
15.  [BUSD](https://coinmarketcap.com/currencies/binance-usd/), 173.2k holders, $4.4B market cap
    
16.  [LoopringCoin V2 (LRC)](https://coinmarketcap.com/currencies/loopring/), 148.6k holders, $287.5M market cap
    
17.  [GRT](https://coinmarketcap.com/currencies/the-graph/), 142.7k holders, $1B market cap
    
18.  [stETH](https://coinmarketcap.com/currencies/steth/), 138.5k holders, $11.8B market cap
    
19.  [APE (PoS)](https://coinmarketcap.com/currencies/apecoin-ape/), 128.7k holders, $2.1B market cap
    
20.  [CHZ](https://coinmarketcap.com/currencies/chiliz/), 115.4k holders, $582.4M market cap
    
21.  [CRV (PoS)](https://coinmarketcap.com/currencies/curve-dao-token/), 114.9k holders, $1.2B market cap
    
22.  [USDP](https://coinmarketcap.com/currencies/paxos-standard/), 106.5k holders, $1B market cap
    
23.  [FTM](https://coinmarketcap.com/currencies/fantom/), 102.2k holders, $546.2M market cap
    
24.  [SNX (PoS)](https://coinmarketcap.com/currencies/synthetix/), 98k holders, $560M market cap
    
25.  [1INCH](https://coinmarketcap.com/currencies/1inch/), 96.3k holders, $386.1M market cap
    
26.  [MKR](https://coinmarketcap.com/currencies/maker/), 93.1k holders, $625.7M market cap
    
27.  [cETH](https://coinmarketcap.com/currencies/compound-ether/), 70k holders, $524.2M market cap
    
28.  [IMX](https://coinmarketcap.com/currencies/immutable-x/), 53.6k holders, $1.2B market cap
    
29.  [HT](https://coinmarketcap.com/currencies/huobi-token/), 52.5k holders, $1.3B market cap
    
30.  [LDO (PoS)](https://coinmarketcap.com/currencies/lido-dao/), 51.2k holders, $1.6B market cap
    
31.  [OKB](https://coinmarketcap.com/currencies/okb/), 50.9k holders, $11.9B market cap
    
32.  [TUSD](https://coinmarketcap.com/currencies/trueusd/), 50.9k holders, $728.6M market cap
    
33.  [NEXO](https://coinmarketcap.com/currencies/nexo/), 50.1k holders, $593.3M market cap
    
34.  [FRAX](https://coinmarketcap.com/currencies/frax/), 49.3k holders, $1B market cap
    
35.  [RNDR](https://coinmarketcap.com/currencies/render-token/), 45.2k holders, $938.8M market cap
    
36.  [PAXG](https://coinmarketcap.com/currencies/pax-gold/), 31.2k holders, $495.8M market cap
    
37.  [THETA (PoS)](https://coinmarketcap.com/currencies/theta-network/), 28.2k holders, $5.3B market cap
    
38.  [BIT](https://coinmarketcap.com/currencies/bitdao/), 26.8k holders, $4B market cap
    
39.  [WOO](https://coinmarketcap.com/currencies/wootrade/), 24.3k holders, $495.1M market cap
    
40.  [FXS](https://coinmarketcap.com/currencies/frax-share/), 19.1k holders, $466.3M market cap
    
41.  [GNO](https://coinmarketcap.com/currencies/gnosis-gno/), 17.3k holders, $1B market cap
    
42.  [INJ](https://coinmarketcap.com/currencies/injective/), 15k holders, $559M market cap
    
43.  [rETH](https://coinmarketcap.com/currencies/rocket-pool-eth/), 14.4k holders, $783.6M market cap
    
44.  [MASK](https://coinmarketcap.com/currencies/mask-network/), 14.4k holders, $336M market cap
    
45.  [RPL](https://coinmarketcap.com/currencies/rocket-pool/), 9.4k holders, $757.6M market cap
    
46.  [PEPE](https://coinmarketcap.com/currencies/pepe/), 140.9k holders, $579,7M market cap
    
47.  [GUSD](https://coinmarketcap.com/currencies/gemini-dollar/), 9k holders, $567.8M market cap
    
48.  [KCS](https://coinmarketcap.com/currencies/kucoin-token/), 6.1k holders, $1.1B market cap
    
49.  [LEO](https://coinmarketcap.com/currencies/unus-sed-leo/), 2.5k holders, $2.3B market cap
    
50.  [frxETH](https://coinmarketcap.com/currencies/frax-finance-frax-ether/), 1.1k holders, $376.5M market cap
    

**Key observations**

*   **Stablecoins:** USDT, USDC, and DAI hold the top spots indicating their preferred use due to their stability.
    
*   **Utility tokens:** BNB, LINK, MATIC, and UNI, among others, represent the wide utility group on the list. The potential reasons for high adoption are their pivotal roles in blockchain ecosystems, enabling decentralized exchanges, oracle services, and transaction fees.
    
*   **Meme tokens:** With SHIB and PEPE in the mix, it’s clear that online trends and communities can generate real-world value in the crypto market.
    
*   **Low holder count but high market cap:** Tokens like LEO and OKB, despite having fewer holders, have high market caps, indicating a concentration of wealth and potentially less decentralization.
    

### **Largest NFT collections**

Collections in this section are ranked by the largest, wealthiest, and most active user bases.

🏆 **Collections with the largest userbase**

1.  [Anicube Origin NFT Collection](https://opensea.io/collection/anicube-origin-collection-v2), 1.3M holders, 2.1k have a $100+ balance, 5.7k made transactions in the last 30d, `music`
    
2.  [Anicube Origin Collection (ANICUBE)](https://polygonscan.com/token/0xc0098d41e50f721f9026112ee1ad986d2fce9be6), 1.3M holders, 1.6k have a $100+ balance, 3.8k made transactions in the last 30d, `music`
    
3.  [N/A](https://polygonscan.com/token/0x50a289670273ffbd841bebc3a515dd968d65971a#comments), 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, `scam`
    
4.  [CryptoTab JackBot](https://jackbot.ctnft.net/en/), 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, `DeFi`
    
5.  [SMART DIVING GAME](https://opensea.io/collection/smart-diving-game), 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, `DeFi`
    
6.  [Galxe OAT](https://opensea.io/collection/galxe-oat), 719.1k holders, 57k have a $100+ balance, 210.6k made transactions in the last 30d, `on-chain achievements`
    
7.  [ENS](https://opensea.io/collection/ens), 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, `name service`
    
8.  [Lemon Nation](https://opensea.io/collection/lemon-nation), 581k holders, 3 have a $100+ balance, 1 made transactions in the last 30d, `DeFi`
    
9.  [YBNFT](https://polygonscan.com/token/0xeee9f5053e30abd4657fd4026410210f88d8cb9a), 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, `DeFi`
    
10.  [Series 0 Claw Collectible Patch](https://opensea.io/collection/series-0-claw-collectible-patch), 379.3k holders, 329 have a $100+ balance, 478 made transactions in the last 30d, `gaming`
    

🏆 **Collections with the wealthiest users**

1.  [CryptoTab JackBot](https://jackbot.ctnft.net/en/), 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, `DeFi`
    
2.  [YBNFT](https://polygonscan.com/token/0xeee9f5053e30abd4657fd4026410210f88d8cb9a), 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, `DeFi`
    
3.  [ENS](https://opensea.io/collection/ens), 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, `name service`
    
4.  [SMART DIVING GAME](https://opensea.io/collection/smart-diving-game), 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, `DeFi`
    
5.  [The Arabian](https://polygonscan.com/token/0x184e4c945e1d1c9da766fec34fdf5a35965f0f7a), 195.5k holders, 137k have a $100+ balance, 48.7k made transactions in the last 30d, `N/A`
    
6.  [Free mint on gopnik.wtf](https://opensea.io/collection/wtf-gopnik-official/activity), 287.9k holders, 127.1k have a $100+ balance 88.7k made transactions in the last 30d, `PFP`
    
7.  [N/A](https://polygonscan.com/token/0x50a289670273ffbd841bebc3a515dd968d65971a#comments), 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, `scam`
    
8.  [Clonexpets.com Mint Pass](https://polygonscan.com/address/0x4344ea5a0fecf8d785b1db1b4925c7f031a1c174), 101.4k holders, 64k have a $100+ balance, 37k made transactions in the last 30d `NFT pass`
    
9.  [NFTAdsV1](https://polygonscan.com/token/0xefee8511555d87e9350a345d7ea050213bec8002), 131.1k holders, 63.3k have a $100+ balance, 44.7k made transactions in the last 30d, `N/A`
    
10.  [NFTAdsV1](https://polygonscan.com/token/0xdd7ca892be51d5ece23ac2467441cfa42c76aa03?a=0x219952e838810fa93e74162a9002eb96c17de459), 127.8k holders, 63.2k have a $100+ balance, 44.4k made transactions in the last 30d, `N/A`
    

🏆 **Collections with the most active users**

1.  [CryptoTab JackBot](https://jackbot.ctnft.net/en/), 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, `DeFi`
    
2.  [ENS](https://opensea.io/collection/ens), 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, `name service`
    
3.  [N/A](https://polygonscan.com/token/0x50a289670273ffbd841bebc3a515dd968d65971a#comments), 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, `scam`
    
4.  [Galxe OAT](https://opensea.io/collection/galxe-oat), 719.1k holders, 57k have a $100+ balance, 210.6k made transactions in the last 30d, `on-chain achievements`
    
5.  [SMART DIVING GAME](https://opensea.io/collection/smart-diving-game), 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, `DeFi`
    
6.  [Orbiter Trainee Pilot NFT,](https://opensea.io/collection/orbiter-trainee-pilot-nft) 162k holders, 27.2k have a $100+ balance, 162k made transactions in the last 30d, `DeFi`
    
7.  [Mainnet Alpha](https://opensea.io/collection/mainnet-alpha-41), 124.1k holders, 7.1k have a $100+ balance, 124k made transactions in the last 30d, `giveaway`
    
8.  [YBNFT](https://polygonscan.com/token/0xeee9f5053e30abd4657fd4026410210f88d8cb9a), 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, `DeFi`
    
9.  [Verifiable Credentials](https://opensea.io/collection/verifiable-credentials), 371.3k holders 18.2k have a $100+ balance, 112k made transactions in the last 30d, `on-chain achievements`
    
10.  [SLINGSHOT-USER-2022](https://opensea.io/collection/slingshot-user-2022), 230.3k holders, 37.9k have a $100+ balance, 106.6k made transactions in the last 30d, `DeFi`
    

**Full list of NFT collections with 100k+ unique holders**

1.  [Anicube Origin NFT Collection](https://opensea.io/collection/anicube-origin-collection-v2), 1.3M holders, 2.1k have a $100+ balance, 5.7k made transactions in the last 30d, `music`
    
2.  [Anicube Origin Collection (ANICUBE)](https://polygonscan.com/token/0xc0098d41e50f721f9026112ee1ad986d2fce9be6), 1.3M holders, 1.6k have a $100+ balance, 3.8k made transactions in the last 30d, `music`
    
3.  [N/A](https://polygonscan.com/token/0x50a289670273ffbd841bebc3a515dd968d65971a#comments), 1.2M holders, 78.1k have a $100+ balance, 222.5k made transactions in the last 30d, `scam`
    
4.  [CryptoTab JackBot](https://jackbot.ctnft.net/en/), 891.5k holders, 568.7k have a $100+ balance, 261.7k made transactions in the last 30d, `DeFi`
    
5.  [SMART DIVING GAME](https://opensea.io/collection/smart-diving-game), 775.4k holders, 247.7k have a $100+ balance, 184.1k made transactions in the last 30d, `DeFi`
    
6.  [Galxe OAT](https://opensea.io/collection/galxe-oat), 719.1k holders, 57k have a $100+ balance, 210.6k made transactions in the last 30d, `on-chain achievements`
    
7.  [ENS](https://opensea.io/collection/ens), 698.1k holders, 253.5k have a $100+ balance, 242.1k made transactions in the last 30d, `name service`
    
8.  [Lemon Nation](https://opensea.io/collection/lemon-nation), 581k holders, 3 have a $100+ balance, 1 made transactions in the last 30d, `DeFi`
    
9.  [YBNFT](https://polygonscan.com/token/0xeee9f5053e30abd4657fd4026410210f88d8cb9a), 533.7k holders, 364.4k have a $100+ balance, 119.3k made transactions in the last 30d, `DeFi`
    
10.  [Series 0 Claw Collectible Patch](https://opensea.io/collection/series-0-claw-collectible-patch), 379.3k holders, 329 have a $100+ balance, 478 made transactions in the last 30d, `gaming`
    
11.  [Verifiable Credentials](https://opensea.io/collection/verifiable-credentials), 371.3k holders 18.2k have a $100+ balance, 112k made transactions in the last 30d, `on-chain achievements`
    
12.  [Free mint on gopnik.wtf](https://opensea.io/collection/wtf-gopnik-official/activity), 287.9k holders, 127.1k have a $100+ balance 88.7k made transactions in the last 30d, `PFP`
    
13.  [Dallas Mavericks V3](https://opensea.io/collection/dallas-mavericks-v3), 256.4k holders, 92 have a $100+ balance, 45 made transactions in the last 30d, `sport`
    
14.  [NFL](https://opensea.io/collection/nfl), 231.5k holders, 8 have a $100+ balance, 7 made transactions in the last 30d, `sport`
    
15.  [SLINGSHOT-USER-2022](https://opensea.io/collection/slingshot-user-2022), 230.3k holders, 37.9k have a $100+ balance, 106.6k made transactions in the last 30d, `DeFi`
    
16.  [NFTStar](https://polygonscan.com/address/0xe5357887c43bb9ecdfe86fb1a1e105fd9eeec6d9), 224.5k holders, 1 have a $100+ balance, 0 made transactions in the last 30d, `sport`
    
17.  [The Arabian](https://polygonscan.com/token/0x184e4c945e1d1c9da766fec34fdf5a35965f0f7a), 195.5k holders, 137k have a $100+ balance, 48.7k made transactions in the last 30d, `N/A`
    
18.  [Degen Market (DPT)](https://opensea.io/collection/degen-market-1), 182k holders, 0 have a $100+ balance, 0 made transactions in the last 30d, `N/A`
    
19.  [YGG SEA Badge NFT](https://opensea.io/collection/ygg-sea-badge-nft-deprecated), 176.7k holders, 5.6k have a $100+ balance, 13k made transactions in the last 30d, `gaming`
    
20.  [Promotion NFT](https://polygonscan.com/token/0x4fef06e96767a0e29786d2b929230b92a7a4917c?a=0xbffe64e76e1d083aaae9db04de13142bd793ffcf), 163.3k holders 15.7k have a $100+ balance, 28.2k made transactions in the last 30d `N/A`
    
21.  [Orbiter Trainee Pilot NFT,](https://opensea.io/collection/orbiter-trainee-pilot-nft) 162k holders, 27.2k have a $100+ balance, 162k made transactions in the last 30d, `DeFi`
    
22.  [Sunflower Land Accounts](https://opensea.io/collection/sunflower-land), 153.2k holders, 5.3k have a $100+ balance, 36.8k made transactions in the last 30d, `gaming`
    
23.  [Dunyushan](https://polygonscan.com/token/0xe622d39a547772268b277d30e227f9f9104771f7?a=0x12bf7c8c9b1d8261c6a445e65e95fc80c97739cd), 150.4k holders, 0 have a $100+ balance, 0 made transactions in the last 30d, `N/A`
    
24.  [The Merge: Regenesis](https://opensea.io/collection/merge-regenesis), 142.7k holders, 38k have a $100+ balance, 72.1k made transactions in the last 30d, `art`
    
25.  [Quest3NFT](https://opensea.io/collection/quest3nft), 141.1k holders, 12.2k have a $100+ balance, 91.8k made transactions in the last 30d, `on-chain achievements`
    
26.  [Super Robots by Superdao](https://opensea.io/collection/super-robots-by-superdao), 138.8k holders, 5k have a $100+ balance, 33.2k made transactions in the last 30d, `art`
    
27.  [NFTAdsV1](https://polygonscan.com/token/0xefee8511555d87e9350a345d7ea050213bec8002), 131.1k holders, 63.3k have a $100+ balance, 44.7k made transactions in the last 30d, `N/A`
    
28.  [Live Stubs](https://opensea.io/es/collection/live-stubs), 130.4k holders, 33 have a $100+ balance, 18 made transactions in the last 30d, `music`
    
29.  [NFTAdsV1](https://polygonscan.com/token/0xdd7ca892be51d5ece23ac2467441cfa42c76aa03?a=0x219952e838810fa93e74162a9002eb96c17de459), 127.8k holders, 63.2k have a $100+ balance, 44.4k made transactions in the last 30d, `N/A`
    
30.  [Mainnet Alpha](https://opensea.io/collection/mainnet-alpha-41), 124.1k holders, 7.1k have a $100+ balance, 124k made transactions in the last 30d, `giveaway`
    
31.  [Rainbow Zorb](https://opensea.io/collection/rainbow-zorb), 122.5k holders, 24.6k have a $100+ balance, 65.9k made transactions in the last 30d, `DeFi`
    
32.  [Royalty NFT — Just NFT](https://www.okx.com/ru/web3/marketplace/nft/collection/polygon/royalty-nft-just-nft), 121.7k holders, 3.5k have a $100+ balance, 21k made transactions in the last 30d, `DeFi`
    
33.  [Uniswap V3: Positions](https://opensea.io/collection/uniswap-v3-positions), 119.1k holders, 57.9k have a $100+ balance, 53.5k made transactions in the last 30d, `DeFi`
    
34.  [CryptoKitties](https://opensea.io/collection/cryptokitties), 115.9k holders, 22.6k have a $100+ balance, 9.7k made transactions in the last 30d, `art`
    
35.  [Lens Protocol Profiles](https://opensea.io/collection/lens-protocol-profiles), 114.3k holders, 34.4k have a $100+ balance, 71.9k made transactions in the last 30d, `lens profile`
    
36.  [The Saudi Meta Airdrop](https://polygonscan.com/token/0x93fdfb08ba1defa3b7dbd2f3d0cfbf29234db7d5), 113.4k holders, 61.5k have a $100+ balance, 41.2k made transactions in the last 30d `PFP`
    
37.  [Pyme Quest Passport](https://opensea.io/collection/pyme-quest-passport), 112.6k holders, 7.5k have a $100+ balance, 56k made transactions in the last 30d, `NFT pass`
    
38.  [MintNFT-721](https://opensea.io/collection/mintnft-721), 112.4k holders, 1.5k have a $100+ balance, 3.8k made transactions in the last 30d, `art`
    
39.  [HyperNFT\_HOS\_1.0](https://rarible.com/collection/0x929832b1f1515cf02c9548a0ff454f1b0e216b18/items), 111.6k holders, 63 have a $100+ balance, 44 made transactions in the last 30d `DeFi`
    
40.  [Unioverse Collectibles](https://opensea.io/collection/unioverse-collectibles), 109.5k holders, 4.5k have a $100+ balance, 29.3k made transactions in the last 30d, `gaming`
    
41.  [The Auerbach Collection. Artdrop III. Frederic Auerbach.](https://opensea.io/collection/the-auerbach-collection-artdrop-iii-frederic-aue-1), 109.3k holders, 16.3k have a $100+ balance, 14.1k made transactions in the last 30d `art`
    
42.  [NFTAdsV1](https://polygonscan.com/token/0xa1a63c2687054da7f813cbd1a1b4399ebb1c352e), 109k holders, 63.1k have a $100+ balance, 37.2k made transactions in the last 30d, `N/A`
    
43.  [OhmieDay](https://opensea.io/collection/ohmieday), 108.1k holders, 43.1k have a $100+ balance, 20.1k made transactions in the last 30d, `art`
    
44.  [pirategirls.xyz](https://www.pirategirls.xyz/), 101.8k holders, 32.8k have a $100+ balance, 38.5k made transactions in the last 30d, `PFP`
    
45.  [Clonexpets.com Mint Pass](https://polygonscan.com/address/0x4344ea5a0fecf8d785b1db1b4925c7f031a1c174), 101.4k holders, 64k have a $100+ balance, 37k made transactions in the last 30d `NFT pass`
    

**Key Observations**

*   **DeFi is prevalent:** Many of the top collections, in terms of userbase size, wealth, and activity, are associated with DeFi, which reflects its popularity and usage.
    
*   **“Healthy” collections:** CryptoTab JackBot and ENS are consistent across all categories with large userbases, a high number of wealthy users, and a high level of activity, indicating a healthy and engaged communities or/and utility and value in the eyes of their users.
    
*   **Fast-growing NFTs:** Orbiter Trainee Pilot NFT and Mainnet Alpha have added over 100k users each in the last 30 days since they started in May 2023. But, not many of these users are holding $100+ balances, showing these NFTs may still be growing or aiming at a less wealthy crowd.
    
*   **Size ≠ wealth or activity:** While the Anicube Origin collections have the largest user base, they don’t appear in the top collections for wealth or activity, suggesting that many users might be passive or holding smaller balances.
    
*   **Caution with ‘scam’ labeled collections:** The collection labeled as a ‘scam’ has a high number of holders and transactions, but a relatively smaller proportion of users with a balance over $100. This could indicate a large number of users with smaller balances, possibly victims of the scam.
    
*   **Some collections have a large user base but low activity:** For example, the Lemon Nation has 581k holders but only 3 have a $100+ balance, and only 1 made transactions in the last 30 days. This could indicate a ‘dead’ collection, inactive user base, or a lack of engagement.
    

### **Prominent service contracts**

🥇[Uniswap](https://uniswap.org/) 5.9M unique wallets and 110k wallets interacted with its’ smart contract in the last 30d

🥈[1inch](https://1inch.io/) 1.7M unique wallets, 196.2k wallets interacted with its’ smart contract in the last 30d

🥉[OpenSea](https://opensea.io/) 1.4M unique wallets, 175.6k wallets interacted with its’ smart contract in the last 30d

*   [Blur](https://blur.io/) 250.5k unique wallets, 39.8k wallets interacted with its’ smart contract in the last 30d
    

**Key Observations**

*   **The ratio of interactive wallets to unique wallets varies between platforms:** Although Uniswap has the highest number of unique wallets, it sees a lower rate of smart contract interactions compared to OpenSea, 1-inch, and especially Blur.
    
*   **NFT market engagement:** Both Blur and OpenSea demonstrate robust user engagement, indicating a healthy interest in NFT trading.
    
*   **DEX engagement:** 1inch shows a higher engagement rate compared to Uniswap, suggesting different user preferences between these DEXs.
    

### **DAO governance**

[Snapshot](https://snapshot.org/#/), a leading off-chain voting platform, records a total of 2.21 million unique voters. Over the past six months, 878k unique voters actively participated in decision-making processes across various platforms, reflecting an interest in DAOs and their democratizing potential.

**Top DAOs with the largest voter base** **ranked by voter participation**

1.  [Stargate DAO](https://snapshot.org/#/stgdao.eth), 442k unique voters, 427.9k unique voters in the last 6 months, `liquidity protocol`
    
2.  [PancakeSwap](https://snapshot.org/#/cakevote.eth), 129.3k total unique voters, 19.9k unique voters in the last 6 months, `DEX`
    
3.  [Yoginth](https://snapshot.org/#/yoginth.eth), 116.8k total unique voters, 116.8 unique voters in the last 6 months, `influencer`
    
4.  [Optimism Collective](https://snapshot.org/#/opcollective.eth), 88.7k unique voters, 78.9k unique voters in the last 6 months, `blockchain`
    
5.  [ENS](https://snapshot.org/#/ens.eth), 87.2k total unique voters, 1.9k unique voters in the last 6 months, `name service`
    
6.  [GMX](https://snapshot.org/#/gmx.eth), 80.1k total unique voters, 70.9k unique voters in the last 6 months, `DEX`
    
7.  [Aave](https://snapshot.org/#/aave.eth), 62.8k total unique voters, 41.3k unique voters in the last 6 months, `liquidity protocol`
    
8.  [Arbitrum DAO](https://snapshot.org/#/arbitrumfoundation.eth), 57.8k total unique voters, 57.8k unique voters in the last 6 months, `layer-2 scaling solution`
    
9.  [Uniswap](https://snapshot.org/#/uniswap), 26k total unique voters, 19.1k unique voters in the last 6 months, `DEX`
    
10.  [Aavegotchi](https://snapshot.org/#/aavegotchi.eth), 12.6k total unique voters, 5.5k unique voters in the last 6 months, `NFT gaming protocol`
    

**Key Observations**

*   **The most active DAOs in Web3 are associated with DeFi and blockchain solutions:** The list features leading DAOs such as liquidity protocols, decentralized exchanges, and layer-2 solutions. Their leadership underscores the strong presence of a community, business dependence on community-driven decision-making, and a democratic governance system.
    
*   **Governance leader:** Stargate DAO tops with the most unique voters (442k total, 427.9k in the last six months), indicating an engaged community or a highly active voter cluster.
    
*   **Rising DAOs:** Arbitrum DAO and Yoginth despite fewer voters, saw all of them vote recently, signaling its fresh and rapid growth possibly due to effective voter engagement or recent advancements.
    
*   **Fading DAOs:** DAOs like ENS and PancakeSwap display reduced recent participation despite a large voter base. This suggests recent shifts in business strategies, with less reliance on voting and/or fading interest in governance issues within the community.
    

**3\. Key personas and behavior patterns**
==========================================

In this section, we examine key personas within the Web3 space, shedding light on their characteristics, wallet balances, NFT holdings, and transaction activity.

### **🤖 Non-humans**

Wallets with rapid transaction speed, volatile balances, and the capacity for significant balance increases within a short timeframe. Non-humans comprise **5.29k wallets,** collectively holding a substantial total balance of **$204M**.

**Tips:** In your promotion strategy, differentiate real user wallets from non-human ones like bots or algorithms. This is crucial because the non-human wallets, driven by automation, may distort your engagement metrics and understanding of genuine user behavior.

### **💤 The Idles**

Wallets that have been active at least once a while ago, but remain dormant for the past 12 months. The Idles encompass **169M wallets**, holding a total balance of **$32.7B.**

**Tips:** Use a re-engagement campaign with targeted notifications or emails. Showcase recent updates and offer incentives for returning. Use retargeting ads to emphasize your product’s value.

### **👱 The Casuals**

Moderately aged wallets (6 months or older), holding fewer than 100 NFTs and maintaining a balance of less than $1,000.

*   The Casuals encompass **46.9M wallets**, with a total balance of **$565M.**
    
*   On average, each holds **$12 in their wallets**, owns **3 NFT**, and has conducted **one transaction** in the past 30 days.
    
*   Only **4.6%** of them made at least one transaction last month.
    

**Tips:** Use success stories and community benefits to engage Casuals. Implement rewards for frequent transactions and collaborate with their favored platforms to stimulate activity.

### **👶 The Novices**

Relatively new wallets, created within the last 6 months, containing less than 100 NFTs and having a balance of less than $1,000.

*   The Novices account for **17.6M wallets**, holding a total balance of **$180.1M**.
    
*   On average, each holds **$10 in their wallet,** has **1 NFT,** and has conducted **one transaction** in the past 30 days.
    
*   **20%** of them conducted at least one transaction last month.
    

**Tips:** Target this group with beginner-friendly educational content, focusing on blockchain and NFT basics, the value and utility of your product, and step-by-step guides on how to engage. Offer incentives like rewards or bonus features for first transactions to encourage engagement.

### **🤩 The Enthusiasts**

Established wallets (6 months or older), holding a significant collection of 100+ NFTs and maintaining a balance of less than $1,000.

*   The Enthusiasts comprise **719k wallets,** with a total balance of **$56M**.
    
*   On average, each holds **$78 in their wallets**, possesses an impressive average of **713 NFTs**, and has conducted **13 transactions** within the last 30 days.
    
*   **42%** of them made at least one transaction last month.
    

**Tips:** Enthusiasts invest modestly but value the experience and community around NFTs. Platforms providing collector-focused services and community engagement can appeal to them.

### **👾 The Natives**

Established wallets (6 months or older) with a balance ranging from $1,000 to $10,000.

*   The Natives encompass **942k wallets**, with a total balance of **$3B**.
    
*   On average, each holds **$3.2k in their wallets**, possesses an average of **59 NFTs**, and has conducted **3 transactions** within the last 30 days.
    
*   **14.7%** of them made at least one transaction last month.
    

**Tips:** To engage Natives, prioritize in-depth and expert content and offer premium services. Remember, they look for optimization and maximum value extraction from their existing assets.

### **🐳 The Whales**

Affluent wallets with a balance exceeding $10,000 and not labeled as non-human.

*   The Whales comprise **118k wallets**, holding a total balance of **$257.5B**.
    
*   On average, each holds **$2.2M in their wallets**, possesses **1.3k NFTs**, and has conducted **76 transactions** within the last 30 days.
    
*   19.4% of them made at least one transaction last month, meaning **80.6% of whales are passive** with a total balance of **$210B.**
    

**Tips:** For Whales, prioritize offering exclusive opportunities and personalized services to stimulate further investments. Engage them with premier projects and utilize their community influence to enhance your platform’s visibility and growth.

### **🔋 The Hyperactive**

Wallets that conducted at least 101 transactions in the previous month.

*   55.1k wallets, holding a total balance of **$11B**
    
*   On average, each holds **$185k**, possesses **1.9k NFTs**, and has conducted **981** transactions within the last 30 days.
    

**Tips:** Engage with Hyperactive wallets by offering advanced digital asset management tools, exclusive access to NFT drops and digital asset IPOs, tailored financial strategies, personalized support, and advanced trading features to cater to their active trading needs.

**Conclusion**
==============

The aim of this report is to provide an accurate depiction of the current state of the crypto landscape, supported by real data. Please remember effective market navigation in Web3 stems from the principle of DYOR (Do Your Own Research). The insights from this report are best utilized when complemented with your own market understanding.

This is where the Superdao platform can assist you. [Superdao](http://superdao.co/) enables you to upload and analyze your own Web3 audience, generating personalized reports that provide insights specifically tailored to your product. Additionally, the platform allows you to explore the entire Web3 market with just a few clicks, including the user bases of your competitors, potential partners, and other notable Web3 projects you have in mind.

Interested in joining us?

> **Apply for** [**beta access**](https://go.superdao.co/6rW9ZQ) **and get live access to the data from this report. There you can analyze your users, learn from competitors, and build target lists.**

[https://go.superdao.co/6rW9ZQ](https://go.superdao.co/6rW9ZQ)

_If you have any questions or suggestions regarding the report, please feel free to drop us a direct message at_ [_alena@superdao.co_](mailto:alena@superdao.co)

**Methodology**
===============

**General**

*   Data from Ethereum and Polygon chains are considered.
    
*   Contracts are not considered wallets.
    

**Total Number of Wallets**

*   All wallets with at least one inbound/outbound transaction or token transfer are included.
    

**User retention**

*   Counted as the percentage of 90–120d aged wallets with at least 1 outgoing transaction in the last 30d
    

**Inactivity levels**

*   Counted as the percentage of transactionally inactive wallets in the last 30d among wallets with the wallet\_usd\_cap of: 100–1000 inclusively; 1001 and more
    
*   Transactionally inactive = has no outgoing transactions
    

**Tokens & Stablecoins**

*   Both outgoing and incoming transfers are included.
    
*   The considered stablecoins are USDT, USDC, DAI, BUSD, and TUSD.
    
*   Transfers of USDC on the Ethereum chain and USDC transfers on the Polygon chain are treated as two unique stablecoins.
    

**NFTs**

*   ERC721 and ERC-1155 tokens are accounted for.
    
*   Proxy contracts are excluded.
    

**Transactions**

*   Calculations for money spent include transactions made in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon.
    

**Wallet Balance**

*   Balance calculations include assets held in ETH, USDT, USDC, and DAI on Ethereum and USDT, USDC, and DAI on Polygon.
    

**Top-25 Tokens**

*   Contracts for these tokens are manually selected from Etherscan and Polygonscan.
    

**Prominent De-Fi Projects**

*   Data is current as of June 6th.
    
*   Opensea and Blur data counts both buyers and sellers on the marketplaces.
    
*   Uniswap data counts users who are swapping tokens via the Uniswap interface (router users). Direct on-chain calls to Uniswap pools are not taken into account.
    

**Largest NFT Collections**

*   ERC-721 and ERC-1155 tokens are considered.
    

**DAOs**

*   The analysis includes the top 10 DAOs based on the DeepDAO ranking.
    

**Key Personas and Behavior Patterns**

*   Balance calculations (in USD) include assets held in USDT, USDC, DAI, and ETH.
    
*   Only ERC721 tokens and non-proxy contracts are counted for NFTs.
    

**Non-human Persona**

*   Wallets are characterized by high transaction speed, high balance volatility, and significant enrichment of the wallet in a short period.
    

**Idle Persona**

*   Wallets that have been active at least once but have shown no activity in the last 12 months.
    

**Casual Persona**

*   Wallet age 6mo+
    
*   Less than 100 NFTs
    
*   Less than $1k balance
    
*   Not Idle
    

**Novice Persona**

*   Created in the last 6mo,
    
*   Less than 100 NFTs,
    
*   Less than $1k balance
    

**Enthusiast Persona**

*   Wallet age 6mo+,
    
*   100+ NFTs,
    
*   Less than $1k balance
    

**Native Persona**

*   Wallet age 6mo+
    
*   $1k-$10k balance
    

**Whale Persona**

*   $10k+ balance and is human, i.e. not having a non-human label
    

**Hyperactive Persona**

*   101+ transactions in the last 30 days
    

_Superdao team_

[superdao.co](http://superdao.co/) | [Twitter](https://twitter.com/superdao_co) | [Telegram](https://t.me/superdao_co) | [LinkedIn](https://www.linkedin.com/company/superdao-co/)

_Thanks to numerous contributors, including_ [**Justin Vogel**](https://twitter.com/jkey_eth)**,** [**Josh Constine**](https://twitter.com/JoshConstine)**,** [**Emily Lai**](https://twitter.com/emilyxlai)**,** [**Rabin Nuchtabek**](https://www.linkedin.com/in/ACoAAAqh5IEBAh1SLPgi8AsV9Vx0T21cA4YXYJY)**,** [**Rodri Fernandez**](https://twitter.com/rodrifernandezt)**, and** [**Myosin.xyz**](https://twitter.com/myosin_xyz) **team**

---

*Originally published on [Superdao 🦸](https://paragraph.com/@superdaoapp/web3-growth-trends-2023)*