# The New Superform

By [Superform](https://paragraph.com/@superform-2) · 2025-06-25

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Today, we’re rolling out a refreshed look for Superform. This new identity is built to better serve Superform in the next phase of its journey as it scales to serve a mass audience.

**Why Superform’s Brand Had to Evolve**
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Crypto is expanding its reach beyond the early adopters, which represent about 15% of the market, to the early majority, which represent 50% of the market. The Superform product suite is evolving to meet this shift, and the Superform Brand needs to evolve alongside it. Crypto isn’t just for the cypherpunks, scaling nerds, and BTC maxis. Crypto is for everyone. Less about infra, more about outcomes.

![](https://storage.googleapis.com/papyrus_images/6ab24d7220307e0ea5432daf718e18e7e9ace3d3ee54d8b85c772614ec5c01cf.png)

The updated look and feel of Superform reflects that we’re not just building an alternative financial system, we’re building a better one. One that combines the transparency and permissionlessness of DeFi with the stability, familiarity, and scale of traditional finance. Superform is your onchain wealth management platform.

![](https://storage.googleapis.com/papyrus_images/274e45c2635386287078ab5cc968e111257c1fe77dee1f876efad0cef4b767b3.png)

Superform has always had a distinctive edge, and that will remain. In fact, we’re leaning even more heavily into creating assets with that unique “Superform” look to them. Every change we’ve made has been done in order to increase the reach and recognizability of our brand.

**Your First Look at the New Superform**
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**Wordmark**
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Let’s start with the big one — the Superform wordmark. The original wordmark is very near and dear to our hearts and will continue to live on in a special place behind our left coronary artery. Unfortunately, it didn’t scale well to mobile and was incongruent with our logo. The new wordmark is versatile. It can go big or small and, most importantly, it goes great with our new logo.

![](https://storage.googleapis.com/papyrus_images/cd2215e3e19fc75b9dcacdfc903863b5382bae00f8ee558f039aa527fd450de7.png)

**Logo**
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Up next: the new Superform logo. A stylized “S” alluding to Superform, made of tokens. It represents what Superform is at its core: a network of vaults, assets, and strategies moving in sync.

![](https://storage.googleapis.com/papyrus_images/d39724bd738043a563eb199690b68f776dd310a1d48aecdd0e7097664a0151e9.png)

**Colors**
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Our old color system covered practically the entire rainbow; although it was fun, we wanted to hone in on colors that could be distinctly Superform. The new identity takes cues from the world’s reserve currency, the good ol’ United States Dollar. Greens for moneyness, taupes and beiges that echo the analog era of finance, and a few vibrant accents to draw attention when it matters.

![](https://storage.googleapis.com/papyrus_images/71195619bf9a72a75300511dd06b9388a48f3e5ad3af436c99b89cf2b64e5fdb.png)

**Brand Imagery**
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Superform’s brand imagery will feel very familiar to the OGs. You’ll still recognize the grainy, high-contrast look—that part stays. But now we’re incorporating more money-forward elements like guilloché textures, other nods to physical currency, and of course, more piggy banks.

![](https://storage.googleapis.com/papyrus_images/0c28377bc8ca63c9217a01ceb05ac0c80297ed7da9d5c9e9d70feaae1f62f92d.png)

**Typography**
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We’ve added a serif, Prata, to the typography system. When used thoughtfully, it balances out the clean sans and adds a layer of credibility and polish.

![](https://storage.googleapis.com/papyrus_images/9b55ad84fde5530c3d136f7400c65749aba24540548ef5b26a30fd3047754c3b.png)

**See the New Superform in Action**
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You can explore the manifestation of our refreshed branding on Superform’s brand-new marketing site at:

[

Superform | Earn More, Do Less
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Superform is the first user-owned neobank. Save, swap, send, and earn the best returns while keeping full control of your assets.

https://www.superform.xyz

![](https://storage.googleapis.com/papyrus_images/8e877182a7411f1ed71fae87a2ead04fda16004b00062832b71db92cba730bd2.png)

](https://superform.xyz/)

The Superform app will continue to be accessible at

[

Superform | Explore
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Superform is the onchain wealth app. Superform earns you the best returns on your crypto. Optimize your DeFi earnings with SuperVaults.

https://app.superform.xyz

![](https://storage.googleapis.com/papyrus_images/c5be4fbbf82eb02d55e08a01bb56f85d74a7f9a099f7ba079c05da892a6bc7fe.png)

](https://app.superform.xyz/)

Superform v2 has been built from the ground up with the new branding, but Superform v1 will continue to live under the old branding.

**A New Look for a New Chapter**
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Our new brand reflects our ambition to bridge crypto and traditional finance in a way that’s distinctive, accessible, and built to last.

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*Originally published on [Superform](https://paragraph.com/@superform-2/the-new-superform)*