# Croissant Index

By [Test Pub](https://paragraph.com/@test-pub-123) · 2023-08-23

---

### How to measure customer lifetime value?

Below is an index for our series on customer lifetime value ("CLV") — we’ll keep this updated as we create new CLV-related posts. Here’s a link to the [CLV model](https://docs.google.com/spreadsheets/d/1xxnpkrDjxYbEsOnZytgSeVwECQ4e5Pb8eZDDhYGOiFU/edit?usp=sharing) — feel free to make a copy and please share it with others.

1.  [The Most Important Metric for Any Business](https://reidtandy.substack.com/p/the-most-important-metric-for-any) — the nuts and bolts of CLV, how to calculate it, and how to avoid fooling yourself
    
2.  [Maximizing CLV: Understanding the Key Drivers and Their Relationship](https://reidtandy.substack.com/p/clv-drivers) — how to improve CLV and drive growth by inching all the drivers in the right direction
    
3.  [Unlock the Power of Subscriber Economics](https://reidtandy.substack.com/p/subscriber-economics) — how much take-home cash we make every time a subscriber pays us and some useful napkin math
    
4.  [The Backbone of CLV](https://reidtandy.substack.com/p/customer-lifetime) — the most influential driver in our CLV model: customer lifetime (i.e. subscriber decay curve)
    
5.  [Measuring Retention and Making Your CLV Model Reliable](https://reidtandy.substack.com/p/customer-lifetime-2) — how to measure retention and make your CLV model more accurate
    

* * *

### How to retain existing subscribers?

Here are the topics we’ve covered on how to improve retention:

1.  [Growth tactics](https://reidtandy.substack.com/p/how-to-improve-retention) to retain folks that are on the fence about canceling.
    
2.  [Better onboarding](https://reidtandy.substack.com/p/improving-retention-with-better-onboarding) to connect new subscribers with your value proposition.
    
3.  [Using audience surveys](https://reidtandy.substack.com/p/improving-retention-with-audience) to identify your core audience and how to 10x the degree to which you solve their problem.
    
4.  [Community-strengthening features](https://reidtandy.substack.com/p/improving-retention-through-the-power) (e.g., status, inside jokes) to encourage loyalty.
    
5.  [Healthy habit-forming features](https://reidtandy.substack.com/p/forming-habits-to-improve-retention) (e.g., goals, streaks) to help folks reach their goals through your product.
    
6.  [Battling credit card failures](https://www.reidtandy.com/p/battling-payment-issues-to-improve) to reduce involuntary, payment-related cancels.
    

* * *

### How to get new audience and subscribers?

1.  [Driving Growth with Paid Ads](https://reidtandy.substack.com/p/paid-ads) — how to use our CLV model to set goals when making investments to drive growth (e.g., paid ads)
    

* * *

Thank you for reading Growth Croissant. If you enjoy it, share it with friends! 🚀 🥐

[Share](https://www.reidtandy.com/p/growth-croissant-index?utm_source=substack&utm_medium=email&utm_content=share&action=share)

---

*Originally published on [Test Pub](https://paragraph.com/@test-pub-123/croissant-index)*